Saturday, April 30, 2011

Books Add Warmth to Any Room - Miles Redd

Miles Redd, an interior designer in New York City, loves books. As he noted in an interview in April's Allure Magazine:

I love the look of books everywhere - in cases, on shelves, and in stacks on coffee and side tables. They give a room instant soul and warmth and show you have a curiosity about the world.

Wednesday, April 27, 2011

Quotations from John Kremer - Get the book. Get it now.

Excerpts from Quotations from John Kremer. You can get this free 32-page ebook by signing up here for John's teleseminars here:


All of business ultimately comes down to one thing: creating relationships. If you don't understand this basic principle, you will ultimately fail as a business person.

Ask. That’s where the magic and the power is—in doing that which you know you need to do. No matter what the obstacles. No matter what your trepidation. No matter how impossible it might seem. Nothing happens unless you do it. No media or market can respond to you until you ask for a response. No sales, no TV interviews, no major reviews, nothing—until you ask. Ask today.

Bookstores don’t buy books (they simply rent them). It’s readers who buy books. So ask the real buyers to buy your book. Promote to them.

Don't sell yourself short. No one will value you. Set a fair price for you, your book, your services, whatever it is that you have to offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.

If something really needs to be done and you don't enjoy doing it, find someone else who does enjoy doing that and hire them.

Several years ago, I realized that when I talked about creating relationships, I was really talking about making friends. Because that is what every good marketer really does: They make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

No good ever comes from greed. Publishing and writing are all about sharing. If you're not willing to share, you're in the wrong business.

If you really had any true passion for your idea, nothing would stop you. You wouldn't wait for someone else to champion your idea. You would do it. You would climb the highest mountain if need be, so people would know about your idea. Or you would parachute into Windsor Palace. Or you would stand in front of a speeding truck. You would die for your idea.

Love is the driving force for all marketing. Or it should be. Without love, it's all just politics, not business.

Your attitude is the one thing in your life you have full control over. You can change it in an instant. Now. Not tomorrow. Not next year. But today. This instant. Now. What are you waiting for?

If you want to sell more books, there is one basic principle that is essential: Do something every day for every book you love. Call someone. Write a letter. Create Internet links. Update your web site. Write a related blog. Give a talk. Dance a jig.

John Kremer

John Kremer is the author of 1001 Ways to Market Your Books as well as webmaster at

New Websites from John Kremer: Tweets You Can Use

=> Bookstores: A Love Affair with Independent Bookstores -

=> GQ Magazine editors and writers -

=> Book Printers: Rely on Your Printer to Help You - #funny

=> Family Fun Magazine - editors and writers -

=> Independent Booksellers: Free Listings | Ask the Booksellers -

=> Check out new short story: Flip book presentation. I'd appreciate feedback on the story. Thanks.

=> Bookstore: Pandemonium Booksellers & Cafe - Wasilla, Alaska | Ask the Booksellers -

=> Quiet bestsellers - - bestselling books not on the NYT list.

Note: I've updated the look-and-feel of my blog to make it simpler, easier to get to the content. Let me know if you like the new look for my blog.

John Kremer
John Kremer is the author of 1001 Ways to Market Your Books as well as webmaster at

Tuesday, April 26, 2011

Ask a Book Cover Designer Website

Ask the Book Cover Designer

Below are some of the tweets I've sent out recently regarding my new website. Check them out:

=> Book Covers Count: They Draw People In and Make Book Sales - Sean Penn confirms -

=> Book Design: You Can Sell a Book by Its Cover -

=> Book Titles: Listen to Oprah - She Knows Titles | Ask the Cover Designer -

=> Book Cover Design Tips by George Foster at -

=> Advice to Authors: 12 tips on Designing Your Book as Sales Aids - -

=> Great Titles Require Thinking: The Think and Grow Rich Story -

=> First Lines of Novels: Some Great Ones to Inspire You -

=> Book Design: Elements of Good Cover Design -

=> Book Design: Elements of Good Cover Design - Part II -

=> Book Design: Elements of Good Cover Design - Part III -

=> Book Cover Critiques: You Can Sell a Book by Its Cover

=> Book Titles: John Kremer's 7 Keys to a Great Book Title | Ask the Cover Designer -

=> Book Covers: Two Very Ugly Book Covers |

=> Book Creation: 7 Costly Mistakes to Avoid -

=> Book Covers: Paper Stock and Cover Finishes -

 => Book Covers: 7 Basics of a Great Book Cover -

=> From Bad to Rad: Special Dream -

=> Book Titles: 4 Ways to Come Up with a Great Book Title - -

John Kremer
John Kremer is the author of 1001 Ways to Market Your Books as well as webmaster at

Ask the Publicist Q&A Website

Below are some of the tweets I've sent out recently regarding my new website. Check them out:

=> National TV Publicity: How to Launch a Book Fast-

=> News Releases: The Keys Are the Beginning Lines -

=> Book Publicity: 5 Actions to Take Every 30 Days | -

=> Press Release Distribution: 7 Important Benefits -

=> Viral Videos: Tough to Make, Tough to Get Noticed | -

=> Local Publicity: How to Take a Press Release and Localize It for Maximum Results | -

=> Online News Releases: 7 Mistakes You Don't Want to Make | Ask the Publicist -

=> Need a great news release? Check out

=> 17 Free Publicity and PR Articles | Ask the Publicist -

=> Creative Publicity Works: To the Tune of $300 Million! -

=> I love Kirkus Reviews motto: Because life is too short to read bad books - - or, for that matter, anything else bad

 Bonus tweet: => If you put the federal government in charge of the Sahara Desert, in 5 years there’d be a shortage of sand. - Milton Friedman #funny #true

John Kremer
John Kremer is the author of 1001 Ways to Market Your Books as well as webmaster at

Monday, April 25, 2011

Tweets You Can Use: March/April's Best Tweets

Tweets from @JohnKremer . . .

=> Romance novels going digital in a big way -,2817,2381646,00.asp?asid=18a06f77

=> Free business and marketing ebooks to read at

=> Looking for a publisher for your spiritual book? See

=> The future of textbooks: - Multimedia colored textbooks with multitasking, notetaking, and more.

=> The power of creating Twitter lists: - very cutting edge creative stuff

=> Marketing Advice From a Victoria's Secret Model via @huffingtonpost

=> Perhaps the most important thing I've said in the past ten years about book marketing - - the last bit about bookstores

=> 10 Comic Blogs That Every Comic Book Fan Should Read -

=> I really do think most book authors spend way too much time courting bookstores when they should be courting readers.

=> Bookstores don’t buy books (they simply rent them). It’s readers who buy books. So ask the real buyers to buy your book.

=> The best way to follow 168 of the best #literary #agents on Twitter -!/JohnKremer/literary-agents-the-best-4

=> Ebook Advertisements: 7 Ways to Feature Ads in Your Ebooks - video -

John Kremer
John Kremer is the author of 1001 Ways to Market Your Books as well as webmaster at

Sunday, April 24, 2011

Ask John Kremer Q&A Website: Check It Out

I've been creating a few Q&A websites, the most important one being the one where you can ask me questions - and I will answer them. Check it out at

Here are a few tweets about the website:

=> Selling to Catalogs, Websites, Etc.: Standard Discounts -

=> Ebook Advertisements: 7 Ways to Sell Ads in Your Ebooks - updated article -

=> Working with Amazon to Sell More Books -

=> Are authors safe from government prosecution? -

=> Poetry Books: Best Source for Setting Up a Website -\

 => Pen Names: When to Use Them, When Not to Use Them -

=> BookExpo America: 12 Reasons You Should Attend -

=> BookExpo America: 6 Reasons You Should Exhibit Your Books | -

=> College Textbooks: Tips on Marketing Textbooks -

John Kremer
John Kremer is the author of 1001 Ways to Market Your Books as well as webmaster at

Saturday, April 23, 2011

Do You Push Yourself Too Hard? Mind Over Matter

During this special holiday time, I thought I'd share a guest post from Dr. Judith Boice, author of The Green Medicine Chest (, on how to relax (as well as why!).


Early in my practice I worked with Karen, a former Olympic athlete. At the time Karen was recently married, leaving a job in the Forest Service, and completing an acupuncture degree.

We talked several times about the magnitude of life changes she was undergoing, and the accompanying stress levels.“But I’m not stressed,” she assured me.

I finally convinced her to complete The Stress Map, a self-evaluation tool that reviews 21 life areas. Tallying the answers reveals whether someone is experiencing optimal function, balance, stress, or burn out in that area.

Karen scored “optimal” or “balanced” in every area except the final section, “symptoms of stress.” The chart revealed that Karen was extremely stressed physically, mentally, and emotionally. Her mind perceived she could comfortably handle much more than her body actually could. Like most athletes, Karen had learned how to use her mind to conquer her body, not collaborate with it.

Another patient, a former All-American college athlete, was unable to even entertain the possibility that he was stressed.

“You just don’t understand,” he said. “I have so much less stress than when I was working at jobs I hated. My life is so much easier now!”

I suggested that dropping from 20/10 to 10/10 stress might seem like a walk in the park. The body, however, continues to struggle when the mind is detached from the physical body.

This same brilliant athlete was unable to complete biofeedback exercises to increase circulation into certain areas of his body. How could he, when the mind-body circuit had been destroyed so many years before?

Both of these high-level athletes had spent years over-riding their physical bodies. Their mantras were: push through pain; drive past hunger; ignore thirst or discomfort; doggedly continue even when the physical body is permanently damaged.

I had my own experience of mind over matter backpacking as teenager. Our group leader missed a turn-off for the intended trail. Instead, we ended up backpacking down a 45 degree slope for 12 miles. My body was stressed far beyond normal limits. Bracing an extra 40 pounds of weight on the precipitous downhill journey, the flexor muscle in my right big toe faltered and then died.

Many years later, I continue to push my tired body to finish the millionth detail of the day. I over-ride my body’s signals for rest, nourishment, and rejuvenation.

Eventually, the body tires of signaling. A simple example is the body’s attempt to initiate a bowel movement. The nervous system mounts a wave-like signal, called a “mass movement,” to catalyze us into action. If we ignore the signal, the nervous system tries again in a few minutes, but with less vigor. After a couple more feeble attempts, the nervous system stops signaling.

Our bodies have similar patterns with all body sensations, e.g. shivering with cold, or cramping with hunger. The first signals, the early warning system, are the strongest. We ignore them at our own peril.
The “red flag” symptoms progress in their severity: heart palpitation, shortness of breath, anxiety, sweating, tremors, nervous tics.

If the disconnect between mind and body becomes chronic, our bodies develop more deeply seated illnesses: high blood pressure, diabetes, ulcerative colitis, Crohn’s disease – all namable diseases, rather than seemingly random symptoms.

In the last stages, body tissue begins to break down: cancer, emphysema, heart attack, arthritis, atherosclerosis.

If I learn to listen early, the severity of symptoms is less likely to progress. The body whispers before it screams. Do I have the grace to listen to the early, subtle warnings?

The simplest, most powerful bridge I know between mind and body is the breath. Standing in line at the grocery store, I ignore the tabloids and focus instead on the flow of air moving in and out of my body. Soon my shoulders recede from my ears, and my hands loosen. I feel the rope-like muscles on either side of my spine begin to unravel. The breath slips more and more easily in and out of the envelope of my body. The breath guides me in re-establishing harmony between body, mind, and spirit.

Mind over matter conquers rather than champions the physical body. Ultimately the body works best with the mind, creating a harmony that benefits them both.


Perhaps, it's time to take a breather. Even if just for five minutes.

Friday, April 22, 2011

Book Proposal Magic: How to Write an Effective Book Proposal

Yesterday was the official launch of a new web-based software program for writing book proposals that sizzle and sell. Check it out at

Created for both beginners and experts, Book Proposal Magic offers the most efficient and organized way for writers to create a professional looking book proposal from scratch. Writer’s can work on their book proposal from any computer with a working Internet connection, at anytime.

Book Proposal Magic offers the following benefits:
  • You don't have to spend a lot of money hiring someone to help you write and edit your book proposal. BPMagic makes it easy.
  • Want a step-by-step, no-brainer way to write your book proposal. You'll find it here.
  • The software showcases examples of successful book proposals that you can crib to make your proposal better and better.
  • Suffer from writer's block? Take some time off and come back to the proposal anytime, from anywhere you have an Internet connection.
  • Once your proposal is done, you can download it instantly to your desktop as a Word document.
  • You can test drive the BPMagic software for free.
BP Magic is the first automated web-based book proposal software. It provides you with step-by-step instructions on how to complete each section of your book proposal with examples taken from book proposals that have led to successfully published books.

If you've been putting off writing your book proposal, check out Book Proposal Magic today. Why wait any longer to sell your book? Get your book proposal done, and start selling your novel, children's book, poetry book, or nonfiction book this week!

Thursday, April 21, 2011

Author Success Story: Blogging on the Huffington Post

Here's another author success story, with Marilyn Wedge talking about getting her article accepted for The Huffington Post:

One thing that worked for me was to buy John Kremer's "15,000 Eyeballs Program" and follow the directions. Here’s why. I never would have thought of becoming a blogger for The Huffington Post.

I admire the Huffington Post and read it often, but to be a blogger simply did not cross my mind. Yet there it was, right in John's program, “Lesson 2: Write a blog for the Huffington Post."

I was so interested in this, that I skipped Lesson 1. What have I got to lose? I asked myself. He makes it sound so simple. So I followed John’s directions and wrote the best article I could muster. And it was accepted. You could have knocked me over with a feather.

My book, Suffer the Children: The Case Against Labeling and Medicating and an Effective Alternative, was published two weeks ago. I cannot say for certain that blogging has drawn attention to the book, but I imagine it hasn’t hurt either.

I am a family therapist with twenty years of experience helping children and teens. I wrote this book to offer parents an alternative to medicating their children. The book is easy for parents to read and offers safe, effective solutions for a wide spectrum of childhood woes such as school problems, behavior problems, depression, and anxiety.

- To read more about Marilyn Wedge's book and see the latest reviews, visit the Suffer the Children website at

Quick Update: Marilyn posted a second article on The Huffington Post: - and within 3 days the post had 48 Facebook likes and 96 tweets from just that post.

Wednesday, April 20, 2011

Quiet Bestsellers - Books That Sell More than NYT Bestsellers

For a long time I've been highlighting books that were indie bestsellers - that is, books published by small publishers which have sold a lot of books. While some of those have made the New York Times list, many have not - yet many of those have sold more copies than a typical New York Times bestseller.

Which would you rather have: a New York Times bestseller or a book that sold twice as much as a typical NYT bestseller?

I know which one I'd rather have. Every time. Give me the sales.

In going over some very old issues of my Book Marketing Update newsletter, I came across some interesting numbers. Let's take you back 24 years (1987):

Marine Aquarium Handbook had sold over 55,000 copies at $9.95. Most of those sales came from pet stores rather than bookstores. With no returns.

Do It sold over 175,000 copies at $2.25 retail. 30,000 copies were sold through Waldenbooks (where it was on their required stock list), 8,000 coplies through B. Daltons, and 45,000 through Publishers Central catalogs. In addition, tons of books were sold via Amway. All those names clearly date this post.

Let's Cook Microware, a self-published book, sold 700,000 copies over ten years - all with no advertising whatsoever. At the time, they were still receiving 200 to 300 mail orders every week, all from word of mouth. They also had bookstore distribution via Publishers Group West and Pacific Pipeline. Whenever they would go back to press, the minimum press run was 50,000 copies.

Rebuilding: When Your Relationship Ends quietly sold more than 175,000 copies without any advertising. The publisher, Impact Publishers, had a number of other quiet bestsellers: Your Perfect Right, with 650,000 copies sold at that time, and The Assertive Woman, with more than 250,000 sales.

With Love From My Kitchen sold over 40,000 copies primarily outside the bookstore. "Gift and gourmet shops reorder and reorder."

Yes, there are legitimate reasons to want a New York Times bestseller, but sometimes sales are more important, especially if you're trying to keep a business in business or food on your family's table.

John Kremer, revealing how old he is by digging so deeply into the past . . .

Author Success Story: Facebook Gets Attention for an Upcoming Novel

For me, the trickiest thing about being a writer is being a writer. I am a cellist – or was – until a rare neurological disorder ended my career. The shadow my illness cast was long, and my confidence in trying something new was short.

Fast forward. 

Two years have passed and I’ve met life’s challenges head on. My first novel, Abyss of Chaos, is a fun action/adventure supernatural thriller with mercurial wit. The story begins with cellist Maxwell Sinclair, and his aging archeologist godfather, Dr. Phineas Monroe vacationing in Aksum, Ethiopia. When caught in the crossfire of a terrorist attack on the Old Treasury Building (the supposed resting place of the Ark of the Covenant), the route to safety leads inside. There, the Guardian of the Ark of the Covenant presents Max and Phineas with a prophecy from the Book of the Glory of Kings connecting them to the Ark. Now, it’s a race against time and the forces of evil, which threaten no less than the very fabric of reality.

Fun stuff, except the “very fabric of reality” threatens to “very bury” my book’s visibility on the great plains of promotion. Enter Facebook, something I’d previously always resisted. After all, Facebook never helped me play more in tune. Nevertheless, I took a chance with the “add,” “friend,” and “like” buttons.

I’m glad I did.

Using a simple mass email to a thousand Facebook contacts landed my author page launch ( on Wordpress’ fastest growing blogs, proving it’s never too early to begin promoting your work. I was adding FB friends even while creating the first draft of Abyss – friends who are now my base readership as I take my first steps into a new and exciting industry. Better, if a newbie like me can do it – so can you!

- David Beem is the author of the forthcoming novel, Abyss of Chaos (to be released in September). For more information, check out his website:

John's Comments: Finally a Facebook success story I can believe in - and act upon!

Tuesday, April 19, 2011

Author Success Story: I'm in the Business of Marketing

Here is another author success story shared by Dawn Williams, author of the To This Very Day children's picture book series at

The scheduled speaker for the evening reached the podium, placed a book on the desk and began: “How many of you authors here tonight know what business you’re in?”

Almost all of the one hundred percent of those listening raised their hands.

“And most of you,” he continued, “assume your business is writing books? Correct?”

“YES,” answered the majority of attendees, about 125 members of the Publicists Association. They were finished with their bimonthly dinner meeting and turned their attention to the man every one had come to hear.

“You’re wrong, friends. You are in the marketing business. Like it or not, you can publish the second coming of Gone with the Wind and it would get nowhere without excellent marketing. Without it, your book is doomed to extinction. So, my friends, I leave this with you: You can either do the marketing yourself if qualified, or pay a professional to do it for you if you want success. Be sure you choose rightly.”

I admit, I have not yet marketed my books successfully in the past even though they are award-winners. I intend to do so in the future by getting into the marketing business full throttle. I know what I have to do and am willing - no - anxious to do it. So I am no more in the Book Business, but in the Marketing Business.

- Dawn Williams, author of the To This Very Day children's picture book series,

John's Comments: Why is this above story a success story? Very simple: The author finally realized that she's in the business of marketing books. She's always been great at creating content (writing books), but now she's ready to do the real job: Sell that content. Share that content.

Author Success Story: Initiating Online Conversations

Stephen Gallup, author of What About the Boy?, describes his initial foray into building an online presence:

I am attempting to initiate online conversations on topics related to my memoir, What About the Boy? A Father’s Pledge to His Disabled Son. To do this, I have begun writing short blog entries and posting them to my website, Upon posting them, I then announce their existence on my Facebook page and on Twitter.

My book tells the story of how my family responded when our baby failed to achieve any of the usual developmental milestones and, even worse, was clearly in great distress—and when doctors had no recommendations other than psychological counseling for his mother and me. We argued that he was the one in need of help, and we took responsibility for continuing the search until we knew what to do.

My first serious blog entry concerned the rationale for trying to change a child. There are some who debate this issue, saying that “neurological diversity” is a good thing and that it does violence to a child to alter his natural state. Although I disagree, it may be possible for the two sides in this issue to find common ground. I welcomed feedback from all quarters.

The next week, I wrote about gatekeepers, who I describe as being individuals in a position to control our access to what we need. My family found gatekeepers to be an impediment and a worthless part of the equation. We got around them. My blog entry observes that, in the years since our son was little, the role of gatekeepers in many areas of life has become ever more tenuous.

My book is still in production. More specifically, the designer is making final tweaks to the interior layout, after which it will be going to print. Since it is not yet on the market, I cannot claim that this blogging has resulted in sales. However, the objective is to create buzz and present the title to the reading public, in hopes that they will look for it later. Email and Facebook responses are encouraging.

- Stephen Gallup, author of What About the Boy? A Father’s Pledge to His Disabled Son -

Monday, April 18, 2011

Author Success Story: Get a Charity Involved with Your Book Event

When I chose the date for my book release party, the first thing I did was ally with a charity that had something to do with kids. Even though I was not a major entity, it’s amazing how relatively easy it is to get a respected and viable organization (in my case, it was an adolescent obesity program at a prominent children’s hospital) to work with you when you are promising them some money and exposure.

I promised them that I would donate $5 for every book sold during a particular month. I invited friends, customers, family, and the Chamber of Commerce. I did an email blast through the town’s listserve, a press release to the local paper, posted about it on Facebook, and sent email to my current and past fitness clients and prospects. Because of the tie-in with the hospital and the kids, it was easy to get people to be open to come to the event. I even got a local television station to cover the story.

I sold 120 books in a few hours.

- Glenn Marcella, author of Duh, The Workout: Get in the Best Shape of Your Life by Acting Like a Child (

John's Comment: I love the title of his book. I'm ready to exercise. He also has a sub-subtitle to his book: The 50 Most Incredible and Ridiculous Exercises You Must Start Doing ... Again. The exercises in his book include The Temper Tantrum, Tag, Sticky Hands, and The Pillow Fight.

Wednesday, April 13, 2011

Ebook Advertisments: Video Reveals 7 Ways to Feature Ads in eBooks

Advertisements are coming to ebooks, especially with Amazon's recent announcement of the new Kindle with Special Offers (ads) for a lower price.

If you are selling your ebooks for a low price or giving them away, then one way to recoup some of those costs is to feature advertisements inside your ebooks. Here are seven ways to do that.

Note: Angels Watching Over You, the song featured in this video, was written and performed by my friend and joint venture partner Tim Peterson. If you are interested in performing or recording this song, rights are available. Please email to inquiry about the performance or recording rights.

Meanwhile, if you have any questions about publishing or marketing books and ebooks, check out

Thursday, April 07, 2011

Ask the Publicist: A New Question and Answer Site about Book Publicity

Here is the video we had created by someone at to help promote the website.

We’ve uploaded it to YouTube and added it to a few of our other Ask websites.

The video features a stones on the seashore rearranging themselves to form a message:

Who's Holding Your Book Hostage? Not the Book Cover Designer

Here is the video we had created by someone at to help promote the website.

We’ve uploaded it to YouTube and added it to a few of our other Ask websites (links to the other Ask websites are at the bottom left of any page on this blog).

The video features a ransom note: Who’s holding your book hostage? Not us.

Looking for a Good Book Printer? See

Looking for a good book printer?

Here’s a short video we had made for us to promote our new website featuring questions and answers about book printing:

Headline: Stop playing around:

Friday, April 01, 2011

Bestseller Launch Formula - We Need Your Feedback One More Time

Imal Wagner and I need to ask you a small favor.

We are really close to wrapping up our long-awaited Bestseller Launch Formula. We will be releasing it in early April.

But, before we do, we have to ask you a couple questions. Can you help us out?

You can answer the two questions via the link below and also get a little more detail on the Bestseller Launch Formula here:

Thanks for your help!

John Kremer and Imal Wagner
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