Friday, May 25, 2007

John Kremer at BookExpo America: May 29th to June 3rd, 2007

I'll be speaking three times at the PMA University on Tuesday (2 p.m.), Wednesday (2 p.m.), and Thursday (10:30 a.m.) in advance of BooKExpo America. Details at:

I'll also be speaking at the Publishing Seminar described above on Tuesday morning, May 29th, from 8:30 a.m. to Noon. Details at:

I'll also be speaking on Sunday on the floor of the convention center at 11:00 a.m. at the Small Press Lounge (Booths 1643, 1645, 1646, and 1647). I'll be speaking on 30 Ways to Market Your Books in 60 Minutes.

I hope to meet some of you at one of these events or in walking the floor of the BEA convention itself.

Sunday, May 20, 2007

Alex Carroll's Radio Publicity Manual

Alex Carroll, the foremost radio publicity expert, is offering a free copy of his Radio Publicity Manual for download, but you have to act before this Wednesday, May 23rd.

This new edition of his manual is 177 pages. Plus, it comes with two bonuses: A 15-minute Radio Publicity Strategy Session and his 75-minute Radio Publicity DVD (you'll have to pay for the shipping of the DVD). The rest of the offer is free.

To download this free manual, go to

Here's a few of the things he covers in the Radio Publicity Manual, which will sell for around $50 after Wednesday:

* How to get a radio station’s receptionist to work for you ... for nothing.

* All producers answer their phones ... if you know the secret to getting them to pick up. Alex has been using this simple tactic for years, and it's one of the biggest secrets to his success.

* The one question to ask a producer that will virtually guarantee you a booking.

* How to double the response to your interview by getting a producer to run ads for your interview ... before it even airs!

And, of course, much, much more.

Download this 177-page report for free at

Thursday, May 17, 2007

How to Talk to a Bookseller: A 10-Step Guide for Authors

For an article on how to talk with booksellers if you want them to buy your book or host an event, read the following:

Using Teleseminars to Create and Market Books

In May 2007, I hosted a free teleseminar on how you can use teleseminars and webinars to create new content, write new books, promote your books, and sell more books.

It was a fantastic teleseminar that included some creative tips on how to create relationships that are out of this world!

To listen in on this teleseminar, go to:

Book Titles Matter

In a recent column in the New York Sun, David Blum wondered why Joshua Ferris's wonderful novel Then We Came to the End never made the NYT bestseller list. Here's one of the reasons he came up with:

“In the case of Little Brown and Mr. Ferris, some attention to the novel's cumbersome title might have helped. Was Then We Came to the End really the best title for this wonderful novel? I doubt it. By allowing his impossible-to-remember title to remain on the book, everyone involved willfully ignored the pragmatic truths of the 2007 literary marketplace: Sometimes the catchier title wins. It's no coincidence that the cleverly-titled Heyday sold better, even though it's hard to believe any readers preferred Mr. Andersen's self-conscious artifice over Mr. Ferris's heartfelt tour de force.”

Even the editor of Ferris’s book admitted that “Nobody ever remembers the title exactly right. Usually they call it the office novel or something.”

Blum had a great comment on that: “Try asking for the office novel at Barnes & Noble and see how far you get.”


In a blog post written about a year ago, blogger Rohit Bhargava had this to say about book titles:

Why the Irish Saved Civilization was a very average book released with a perfectly crafted title just engaging enough for all Americans who claim some amount of Irish heritage to buy it for other Americans with similar backgrounds. It probably sold well in Ireland too. But my guess is that only 10% of people who bought the book ever actually read it. The title is what sold the book.”

Don't let your book titles ruin your chances of success. Keep working on the title until you come up with something memorable. If you need help, take advantage of my Book Title Critique service. It only costs a $125, and it's worth every penny. Call me at 575-751-3398 to set up an appointment or email me at

Friday, May 04, 2007

Newspaper Book Review Sections

In recent days, again, many book publishing commentators are lamenting the paring down or elimination of newspaper book review sections. Well, I'm not one of them. Most of these sections have been doing such a poor job that they don't deserve to continue to exist.

Too many of them review the same, same books (all from New York publishers) when they should be reviewing books that would truly interest their local and regional readers. Far too many of them ignore books from local and regional publishers, books that would truly interest their readers.

As I've traveled around the country, I've noticed that most book review sections review the same books, write about them the same way, etc. It has been a long, long time since newspaper have served their local readers with reviews of local books. Once in a while, they throw in a review of a local book, but most newspaper book review editors review, as many have told me, "only major novels, major memoirs, and major nonfiction," which, of course means, no local or regional books for us.

No wonder no one reads the book review sections anymore. No wonder newspapers are dropping them like flies or paring them down to nothing. No wonder so many major newspapers now feature reviews syndicated from other newspapers. They might as well. If they had written their own review, it would have sounded the same anyway.

Seth Godin, my favorite business blogger and the only one I read regularly, wrote a post about the demise of newspaper book review sections (and other mass media options). You should read it. Check it out here: reaching_the_un.html.

Wednesday, May 02, 2007

Why You Should Become a New York Times Bestselling Author

Tomorrow, I'm doing a free teleseminar where you will learn why you should strive to become a New York Times bestselling author. There are many good reasons to do so, and I will outline all of them. Plus answer any other questions you have about
marketing books. Please come with your questions ready to ask -- or ask them ahead of time using the question form on the event website listed below in bold.

Free Teleseminar: Why You Should Be a New York Times
Bestselling Author!

Time: Thursday, May 3rd at 8:00 p.m. Eastern, 5:00 p.m. Pacific. This webinar/teleseminar will go for as long as two hours, depending on questions. My talk will be about 45 minutes long, but I will take questions until people are done asking. The call will be recorded for later listening. Attend live if you have questions you want to ask. Listen later if you can't make the call at this time. To listen later, go to the event page listed here:

Format: Simulcast via phone or webcast -- it's your choice.

To attend this free event, go to this website:

Also, if you want to sign up for my full New York Times bestseller
webinar, go to
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