Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts
Thursday, September 12, 2024
747 Book Marketing Take Off – Book Marketing Bestsellers
Resource: https://bookmarketingbestsellers.com/747-book-marketing-take-off/
Resource: https://certify.ai
Friday, December 23, 2022
Book Marketing Interview: Fitz Koehler on Self-Publishing
In this Book Marketing Success Podcast episode, I interview Fitz Koehler, a cancer survivor and author of Your Healthy Cancer Comback: Sick to Strong and the accompanying Healthy Cancer Comeback Journal. She is also author of My Noisy Cancer Comeback: Running at the Mouth, While Running for My Life.
In this podcast episode, we talk about the reasons she went from traditional publishing to begin self-publishing her books.
Friday, June 10, 2022
Sunday, May 15, 2022
John Kremer on Book Marketing
Book marketing expert John Kremer is the author of 1001 Ways to Market Your Books, mentor to authors who have sold over a billion books, and founder of the Billion Book Initiative to help the next generation of book authors sell another billion books. Over the past 38 years, he has helped thousands of authors, both major celebrities and those just starting out, to sell more books! Lots more books!
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Listen to my Book Marketing Success Podcast: https://bookmarketing.substack.com
1001 Ways to Market Your Books: https://amzn.to/3ICjpAs
SnipFeed: https://snipfeed.co/bookmarketing
Buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing
Wednesday, April 27, 2022
Book Marketing Success Podcast: Janine Bolon on Podcasting
In this episode of the Book Marketing Success Podcast, John Kremer interviews Janine Bolon, author of Author Podcasting, on being a great podcast guest as well as creating your own podcast.
Janine Bolon is the author of Author Podcasting: Be a Stand-Out Guest While Taking Your Book on a Virtual Tour. Available at Amazon: https://amzn.to/393xUB6 or free with shipping at https://book.authorpodcasting.com/free-sh.
Author Podcasting is a guide to the author who wishes to promote their book without coming off as salesy. There is so much more to you, your book and your message that you can share with podcast hosts and their listeners.
Download the free media kit checklist here: https://authorpodcasting.com/checklist.Connect with John Kremer here:
Facebook Profile: https://www.facebook.com/johnkremer
Facebook Group: https://www.facebook.com/groups/BookMarketingSuccessStories
GoodReads: https://www.goodreads.com/author/show/173511.John_Kremer
Instagram: https://www.instagram.com/johnfrederickkremer
LinkedIn: https://www.linkedin.com/in/johnkremer
Pinterest: https://www.pinterest.com/johnkremer
Rumble: https://rumble.com/register/BookMarket
TikTok: https://tiktok.com/@bookmarketing
Twitter: https://www.twitter.com/johnkremer
Vimeo: https://vimeo.com/user135683864
YouTube: https://www.youtube.com/c/JohnKremer
Tuesday, June 24, 2014
Mary Foley Wishes Happy Birthday to Do It Marketing
In a funny, but informative video, entrepreneur Mary Foley wishes David Newman's Do It! Marketing book a happy birthday. The one year birthday of the book celebrates 10,000 copies sold and a lot of time on top Amazon lists.
If you buy Do It! Marketing via the following link http://doitmarketing.com/book-bonus, you'll get $747 in book bonuses.
Alas, as is usual in these campaigns, the bonuses are mainly overpriced. I wish people would give a serious value to their bonuses based on what they actually sell it for, not based on what they wished it would sell for.
For example, one book sells for $5.77 new on Amazon but is listed as a $27.00 value under the bonuses. The thing is that this particular bonus is an actual paperback book (but probably an ebook when given away like this).
Most bonuses given away in these campaigns are short PDF reports valued at $27 to $47 (when they are actually given away all the time in other campaigns and not even sold).
One exception is Scott Ginsberg who is giving away ebook versions of 13 books (a $175 value, which might actually be the total value of the 13 paperback books).
Personally, I'd be much more likely to buy a book under these bestseller campaigns if the bonus givers actually listed the true selling price of their giveaways rather than some pie-in-the-sky value in name only.
For more on book marketing, ebook promotions, Internet marketing, social media, and self-publishing, go to http://www.bookmarketingbestsellers.com.
Monday, June 09, 2014
Video: The Writing Show 1 - Traditional vs. Self Publishing
There is more than one way to get published, and the tricky part is not only deciding on which path to go down, but also making that path work for you. The panel includes Carin Siegfried, a Charlotte editorial consultant; former Random House editor Betsy Thorpe; Agatha Award winner Susan Boyer of Greenville (Lowcountry Boil); and Pam Stone, who self-published I Love Me a Turkey Butt Sammich.
For more on book marketing, ebook promotions, Internet marketing, social media, and self-publishing, go to http://www.bookmarketingbestsellers.com.
Friday, September 14, 2012
Are You Aiming Too Low in Your Book Marketing?
If nobody laughs at your dreams, you are probably aiming too low. - Art Jonak
I shared that photo plus made an additional comment I think is worth sharing with all book authors:
If you don't laugh at your own dreams, at least some of the time, you are also probably aiming too low. Have fun. Dance. Enjoy. Keep aiming higher. - John Kremer
For more advice, check out the rest of this update article here: http://bookmarketingbestsellers.com/are-you-aiming-too-low-in-your-book-marketing.
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Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48
15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50
New York Times Bestseller Program: http://www.bookmarket.com/newyorktimesbestsellers.htm - This program offers unprecedented access to the most up-to-date book marketing resources and insider tips to help any author create a New York Times bestselling book. $17
Amazon Bestseller Campaign: The Inside Secrets to Becoming a Real Bestselling Author on Amazon.com: http://www.bookmarket.com/amazon.htm - You can create a true bestseller on Amazon using the step-by-step guidelines included in this multimedia course. $17
Friday, September 07, 2012
New Hot Book Promotion: Cookbook Discussion Groups
While most local book clubs or reading groups have focused on fiction, the new hot movement is Cookbook Clubs. Members pick a cookbook each month, spend the next few weeks test-driving the recipes, and then come together for a potluck and discussion.If you write or publish cookbooks, ask your local booksellers if they are hosting any cookbook clubs. Or, better yet, start to promote cookbook clubs where your book or books are the first to be featured.
For more on how to start a Cookbook Club, read this blog post:
http://www.book-club-queen.com/cookbook-book-club.html.
For a list of five San Francisco Bay-area cookbook clubs, read here:
http://blogs.kqed.org/bayareabites/2011/01/22/five-bay-area-cookbook-clubs.
Sunday, September 02, 2012
Children's Book Marketing: Reading Starts Here
As part of the We Believe in Picture Books campaign honoring the importance of picture books, Candlewick Press has launched a yearlong video celebration of picture books at Reading Starts Here.Candlewick will share 365 videos about picture books – a new one each day – from their authors, illustrators, staff, family, and friends.
The videos will be short, engaging, informal, and personal as each contributor shares what picture books mean to them, recommends favorite stories, and more.
They will be including videos featuring non-Candlewick books and authors (provided they can get the necessary permissions).
They are only doing active outreach to their own authors and illustrators, but they are "absolutely open to accepting videos from authors and illustrators from other houses."
Here is the first video celebrating their We Believe in Picture Books campaign:
Thursday, April 12, 2012
Do You Waste Time and Money on Useless Book Marketing?
Guest post by Jan Bear
For many authors, book marketing is overwhelming and exhausting. Experts tell authors how to use Facebook, Twitter, LinkedIn, and Pinterest; and then there's blogging and guest blogging, participating in Goodreads, answering questions at forums, blog commenting. And that's not even to mention all the offline promotion.
On top of that, reliable sources say that your best marketing for this book is your next book.
The array of options is dizzying, and your time is limited. The truth is, any of those methods can work - for the right audience. And none of them will work for the wrong audience.
Target Marketing Is the Key
The principle of finding and meeting the right audience is at the heart of restoring sanity to your book marketing efforts. In marketing circles, it's called target marketing, and it involves finding the people who are most likely to want your book, and speaking directly to them. Once you know your target market, the rest of your decisions fall into place.
Choosing Your Book's Topic
The best time to start thinking about your audience is before you write your book. Knowing your audience can help you find an unmet need that your book can answer. If you're a doctor writing about diabetes, you may find out that there are many books about adult-onset diabetes but not enough about juvenile -- or vice versa.
Target marketing can tell you if the audience will support the effort you're planning to put into writing the book. If only a small audience shares your passion for the Atlantic hagfish, you may not want to devote years of effort on a massive exploration of its beauties, but instead write a short ebook to start building awareness and an audience.
Writing Your Book
Once you've chosen your topic, knowing your audience can help you write a more successful book.
If you're writing fiction, how you tell the story depends on who you're talking to. Children or adults? Science fiction or romance fans? People familiar with your setting or someone who has never been there? If you keep your audience in view, you'll help them enter into the story you're telling.
If you're writing nonfiction, knowing your audience will solve similar questions, such as how well versed they are in your topic and how much -- if any -- jargon to use. If you're writing to an audience reading English as a foreign language, you'll want to cut down on the idiomatic expressions, such as "Elvis has left the building." If you're writing to a hyperlocal audience, you might want to use the dialect of the people you're talking to.
Designing Your Website and Marketing Materials
If you know your target market, you can choose colors, images and fonts that make sense to them, make them feel at home. You will help them see you as one of themselves and view you as a trusted authority.
People are reading these nonverbal signals all the time - on the cover of your book, when they arrive at your website, when they pick up a promotional postcard at a book fair. They're asking, "Is this for me?" and they make that decision very quickly, before they've even had a chance to think about it.
You want to make sure you connect with your people, because otherwise the right ones won't see your book, and the wrong ones will be disappointed (and give bad reviews) if they read it.
Finding Your Readers Online
Now that you know who your audience is, you can invest your time in social media wisely. If your book is business-to-business, LinkedIn might be your best bet. If it's fiction, Goodreads will serve you better. You can use Twitter's search function to find your people on Twitter. The result is you're not talking about hours of browsing the social sites, but instead you can budget your time to get the best use out of it.
Meeting Your Audience Offline
When you know your audience, you can laser target your advertising and promotion efforts offline to make the most of your marketing budget. You can also find targeted audiences of people predisposed to like your work.
One woman, whose novel involved a beauty shop operator, set up a book signing in her hair dresser's salon. Another, whose murder mystery involved a racehorse, got a book signing at a horse racing arena and sold out all the hardbacks she took to the event.
By focusing on your audience, you can find where they congregate and get your book in front of them. So much easier than trying to scream loud enough to be heard by everybody.
Finding Your Book's Target Audience
Finding your book's target market takes some thought and imagination -- but authors have plenty of that. By crafting your message to the people most receptive, you not only save time and money on your marketing budget, but you also save yourself from the unnecessary discouragement of having the wrong people saying, "No."
There's never been a book that "everybody" liked. Embrace that, and find your people. Speak to them in words and images that they relate to. You'll find that your book marketing -- and the next book's writing -- go much more smoothly.
About the Author
Jan Bear helps authors build their online platform even if they don't have any experience producing for the web. She writes about book marketing at http://www.MarketYourBookBlog.com. She is the author of a new book, Target Marketing for Authors, available at fine online booksellers.
For many authors, book marketing is overwhelming and exhausting. Experts tell authors how to use Facebook, Twitter, LinkedIn, and Pinterest; and then there's blogging and guest blogging, participating in Goodreads, answering questions at forums, blog commenting. And that's not even to mention all the offline promotion.
On top of that, reliable sources say that your best marketing for this book is your next book.
The array of options is dizzying, and your time is limited. The truth is, any of those methods can work - for the right audience. And none of them will work for the wrong audience.
Target Marketing Is the Key
The principle of finding and meeting the right audience is at the heart of restoring sanity to your book marketing efforts. In marketing circles, it's called target marketing, and it involves finding the people who are most likely to want your book, and speaking directly to them. Once you know your target market, the rest of your decisions fall into place.
Choosing Your Book's Topic
The best time to start thinking about your audience is before you write your book. Knowing your audience can help you find an unmet need that your book can answer. If you're a doctor writing about diabetes, you may find out that there are many books about adult-onset diabetes but not enough about juvenile -- or vice versa.Target marketing can tell you if the audience will support the effort you're planning to put into writing the book. If only a small audience shares your passion for the Atlantic hagfish, you may not want to devote years of effort on a massive exploration of its beauties, but instead write a short ebook to start building awareness and an audience.
Writing Your Book
Once you've chosen your topic, knowing your audience can help you write a more successful book.
If you're writing fiction, how you tell the story depends on who you're talking to. Children or adults? Science fiction or romance fans? People familiar with your setting or someone who has never been there? If you keep your audience in view, you'll help them enter into the story you're telling.
If you're writing nonfiction, knowing your audience will solve similar questions, such as how well versed they are in your topic and how much -- if any -- jargon to use. If you're writing to an audience reading English as a foreign language, you'll want to cut down on the idiomatic expressions, such as "Elvis has left the building." If you're writing to a hyperlocal audience, you might want to use the dialect of the people you're talking to.
Designing Your Website and Marketing Materials
If you know your target market, you can choose colors, images and fonts that make sense to them, make them feel at home. You will help them see you as one of themselves and view you as a trusted authority.
People are reading these nonverbal signals all the time - on the cover of your book, when they arrive at your website, when they pick up a promotional postcard at a book fair. They're asking, "Is this for me?" and they make that decision very quickly, before they've even had a chance to think about it.
You want to make sure you connect with your people, because otherwise the right ones won't see your book, and the wrong ones will be disappointed (and give bad reviews) if they read it.
Finding Your Readers Online
Now that you know who your audience is, you can invest your time in social media wisely. If your book is business-to-business, LinkedIn might be your best bet. If it's fiction, Goodreads will serve you better. You can use Twitter's search function to find your people on Twitter. The result is you're not talking about hours of browsing the social sites, but instead you can budget your time to get the best use out of it.
Meeting Your Audience Offline
When you know your audience, you can laser target your advertising and promotion efforts offline to make the most of your marketing budget. You can also find targeted audiences of people predisposed to like your work.
One woman, whose novel involved a beauty shop operator, set up a book signing in her hair dresser's salon. Another, whose murder mystery involved a racehorse, got a book signing at a horse racing arena and sold out all the hardbacks she took to the event.
By focusing on your audience, you can find where they congregate and get your book in front of them. So much easier than trying to scream loud enough to be heard by everybody.
Finding Your Book's Target Audience
Finding your book's target market takes some thought and imagination -- but authors have plenty of that. By crafting your message to the people most receptive, you not only save time and money on your marketing budget, but you also save yourself from the unnecessary discouragement of having the wrong people saying, "No."
There's never been a book that "everybody" liked. Embrace that, and find your people. Speak to them in words and images that they relate to. You'll find that your book marketing -- and the next book's writing -- go much more smoothly.
About the Author
Jan Bear helps authors build their online platform even if they don't have any experience producing for the web. She writes about book marketing at http://www.MarketYourBookBlog.com. She is the author of a new book, Target Marketing for Authors, available at fine online booksellers.
Wednesday, February 15, 2012
Book Marketing Video: How to Create Relationships That Sell Books
Last month I did an interview via Skype with Joel Friedlander of TheBookDesigner.com where I talk about book marketing, blog tours, Internet marketing, and author book promotions. Some of the details include:
John Kremer is the author of 1001 Ways to Market Your Books as well as the developer of the following programs:
Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48 special offer
15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50
Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm - How to sell 100 to 200 copies of any book in two weeks or less. $97
Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm - How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297
- How authors can use social media most effectively to sell more books
- The 3 elements of effective book marketing
- How to create relationships that really sell books
- How to carry out SuperStar Blog Tours and other event blog tours that truly create impact
John Kremer is the author of 1001 Ways to Market Your Books as well as the developer of the following programs:
Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48 special offer
15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50
Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm - How to sell 100 to 200 copies of any book in two weeks or less. $97
Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm - How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297
Sunday, February 12, 2012
Book Marketing Tips: Give Your Book Sales a Shot in the Arm
Guest post by Lynnette Phillips
There are no secrets to increasing your book sales. There are, however, many ways to achieve this goal. Here are some starting points.
First of all, for best sales results you’ll want to combine both online and offline techniques.
Secondly, protect your piggy bank. Take advantage of free publicity.
1. Never stop promoting. Marketing and promoting your book doesn’t have to take time from your writing. It may not be the most enjoyable part of becoming a successful author, but with a little diligence it can become habit forming and that is what you’re shooting for!
Two of the most profitable words available to book marketers are consistency and frequency. You can accomplish consistency and frequency by using RSS feeds for blog posts and pre-scheduling programs (such as HootSuite or Social Oomph) for Twitter and Facebook posts.
2. Create an activity calendar. Get organized and keep track of your marketing and promotional efforts. You might want to set up a calendar or a spreadsheet, maybe even both, whatever works best for you.
You’ll want to be aware of what is working best for you and what doesn’t. Follow the results. If it doesn’t work, why keep doing it? Also, you don’t want to miss an interview or speaking opportunity. And you might want to schedule a block of time each week to write Twitter posts to pre-schedule.
3. Print promotional items. Turn a business card into a promotional item. On the front include an image of your book cover, your name, title (author, of course) and the purchase URL [Do you have an Amazon vanity URL?].
Use the back side for prepublication offers or discounts. Example, Purchase your copy today at Thriller Con and get 20% off.
Bookmarks can be used as calling cards for your book.
Drop a postcard in the mail with a quick message to a TV station booking agent or news journalist.
4. Audio, video and pictures help readers relate to you. Create them whenever you attend a literary event or speaking engagement. Use them when you read excerpts, do an interview, or share expert tips. They encourage visitors to stay on your website longer and are great as background items for appearances.
5. Connect with the community. Volunteer at the library, speak to the local garden club, or participate in a local writers group. How many people have you talked to who dream of writing their own book? Offer your talents at the senior center or to a writing class at the community college. Read an excerpt of your book at the coffee shop.
6. Plan an event. Schedule a Google+ hangout or a Twitter contest. Or organize a literary event and involve other area authors.
7. Use press releases and public service announcements (PSA). A press release is your chance to become the news. Keep in mind this is not an ad, though. It helps me to think of it more as a short article.
Announce the publication of your new book using a press release but don‘t stop there. Use a press release anytime you want to gain media exposure: to promote an event and project, to offer information, or to attract an audience when planning an appearance or community event.
A PSA is a shorter version of a press release. In fact, you can use the first paragraph of your press release as a PSA. Deliver your PSA to community news departments at local radio or TV stations to be included in community calendar announcements.
8. “Free” is a very powerful tool. Online you can promote giveaways of your latest release. Use Facebook and Goodreads to promote the event. Offline donate copies of your book to the library, a school, or a local event.
9. Create a media kit. Offline assemble a synopsis of your book with a picture of the cover, the ISBN and purchase information. Include a testimonial or review quote. Also enclose a sample Q&A and your bio, including your picture and an author’s statement describing why you love writing, what you’ve written, your inspiration, etc.
Add any promotional materials you’ve had printed and assemble it into a two pocket folder. Distribute these to radio and TV stations. Contact the newspaper arts & entertainment reporters.
Online make sure your website includes a page for your media kit. Make it easy to share information about you and your book.
10. Develop a social media strategy. Dealing with Twitter and Facebook everyday steals your morning away before you know it. Make a plan to spend a minimum amount of time on social networks and stick to it. It’ll become a habit soon enough.
On days there just isn’t time for social networking, do a quick check and get on with your day.
Log in to Twitter and check your Mentions for any chatter. Perhaps search a couple of #hashtags to keep up on the chatter for subjects of interest.
Scan Google Alerts for any important or interesting articles.
Do a filtered search on LinkedIn and flag any industry or genre (of your choice) related posts or articles to attend to later.
Log in to Facebook and scan your wall and comments.
Final advice: Spend a few minutes every day promoting your book.
About the Author
Visit Lynnette’s Book World Marketing blog at http://www.lynnettephillips.info or see her Amazon collection of books.
There are no secrets to increasing your book sales. There are, however, many ways to achieve this goal. Here are some starting points.
First of all, for best sales results you’ll want to combine both online and offline techniques.
Secondly, protect your piggy bank. Take advantage of free publicity.
1. Never stop promoting. Marketing and promoting your book doesn’t have to take time from your writing. It may not be the most enjoyable part of becoming a successful author, but with a little diligence it can become habit forming and that is what you’re shooting for!Two of the most profitable words available to book marketers are consistency and frequency. You can accomplish consistency and frequency by using RSS feeds for blog posts and pre-scheduling programs (such as HootSuite or Social Oomph) for Twitter and Facebook posts.
2. Create an activity calendar. Get organized and keep track of your marketing and promotional efforts. You might want to set up a calendar or a spreadsheet, maybe even both, whatever works best for you.
You’ll want to be aware of what is working best for you and what doesn’t. Follow the results. If it doesn’t work, why keep doing it? Also, you don’t want to miss an interview or speaking opportunity. And you might want to schedule a block of time each week to write Twitter posts to pre-schedule.
3. Print promotional items. Turn a business card into a promotional item. On the front include an image of your book cover, your name, title (author, of course) and the purchase URL [Do you have an Amazon vanity URL?].
Use the back side for prepublication offers or discounts. Example, Purchase your copy today at Thriller Con and get 20% off.
Bookmarks can be used as calling cards for your book.
Drop a postcard in the mail with a quick message to a TV station booking agent or news journalist.
4. Audio, video and pictures help readers relate to you. Create them whenever you attend a literary event or speaking engagement. Use them when you read excerpts, do an interview, or share expert tips. They encourage visitors to stay on your website longer and are great as background items for appearances.
5. Connect with the community. Volunteer at the library, speak to the local garden club, or participate in a local writers group. How many people have you talked to who dream of writing their own book? Offer your talents at the senior center or to a writing class at the community college. Read an excerpt of your book at the coffee shop.
6. Plan an event. Schedule a Google+ hangout or a Twitter contest. Or organize a literary event and involve other area authors.
7. Use press releases and public service announcements (PSA). A press release is your chance to become the news. Keep in mind this is not an ad, though. It helps me to think of it more as a short article.
Announce the publication of your new book using a press release but don‘t stop there. Use a press release anytime you want to gain media exposure: to promote an event and project, to offer information, or to attract an audience when planning an appearance or community event.
A PSA is a shorter version of a press release. In fact, you can use the first paragraph of your press release as a PSA. Deliver your PSA to community news departments at local radio or TV stations to be included in community calendar announcements.
8. “Free” is a very powerful tool. Online you can promote giveaways of your latest release. Use Facebook and Goodreads to promote the event. Offline donate copies of your book to the library, a school, or a local event.
9. Create a media kit. Offline assemble a synopsis of your book with a picture of the cover, the ISBN and purchase information. Include a testimonial or review quote. Also enclose a sample Q&A and your bio, including your picture and an author’s statement describing why you love writing, what you’ve written, your inspiration, etc.
Add any promotional materials you’ve had printed and assemble it into a two pocket folder. Distribute these to radio and TV stations. Contact the newspaper arts & entertainment reporters.
Online make sure your website includes a page for your media kit. Make it easy to share information about you and your book.
10. Develop a social media strategy. Dealing with Twitter and Facebook everyday steals your morning away before you know it. Make a plan to spend a minimum amount of time on social networks and stick to it. It’ll become a habit soon enough.
On days there just isn’t time for social networking, do a quick check and get on with your day.
Log in to Twitter and check your Mentions for any chatter. Perhaps search a couple of #hashtags to keep up on the chatter for subjects of interest.
Scan Google Alerts for any important or interesting articles.
Do a filtered search on LinkedIn and flag any industry or genre (of your choice) related posts or articles to attend to later.
Log in to Facebook and scan your wall and comments.
Final advice: Spend a few minutes every day promoting your book.
About the Author
Visit Lynnette’s Book World Marketing blog at http://www.lynnettephillips.info or see her Amazon collection of books.
Friday, February 10, 2012
Jack Canfield on How He Got Lucky in Marketing His Books
Here is an excerpt from a long interview Jack Canfield did recently with the Economic Times, a division of The Times of India.
For those of you who haven't been paying attention for the past 15 years, Jack Canfield is the co-originator of the Chicken Soup for the Soul series of books, which has over 225 books in print with total sales of over 500 million copies worldwide in 47 languages.
Here, again, is the excerpt from Economic Times (note that the video was not part of the interview, but does talk about one of his key points in the interview):
Did you just get lucky? Or was there a method to it?
I believe that people make their own luck by great preparation and good strategy. We used The Rule of 5 which I write about in The Success Principles, which is to do 5 specific action steps each day to move you towards the completion of a goal.
So every day for the 14 months before we hit the New York Times bestseller list we would take 5 actions steps. We would make 5 phone calls to newspapers to review the book. We would send out 5 free copies of the book to reviewers.
Once we sent copies to all the producers of TV shows like Touched by An Angel and when the producer got hold of the book, they required everyone on their staff, including the cameramen, script writers and actors to read it. That story reached the Hollywood Reporter which published it and then that article went out to syndication and appeared in many more newspapers all across the United States.
So we worked very hard. We actually studied how to create a bestselling book by interviewing 10 bestselling authors and everything they told us they'd done, we then did the same.
We also bought a book called 1001 Ways to Market a Book by John Kremer.
We made a post-it for each of the 1001 ways and put it on a wall, where our commitment was to do everything in the book and then remove each post-it until we were finished.
It took us the better part of a year to do it, but I believe it is this kind of commitment to a long series of actions that is what's always required to create major success that lasts.
==
To read the entire interview with Jack Canfield, see: http://economictimes.indiatimes.com/features/corporate-dossier/chicken-soup-for-the-souls-jack-canfield-and-his-mantra-for-success/articleshow/11825464.cms.
==
It's interesting that I wrote about the Rule of Five in the 1989 edition of 1001 Ways to Market Your Books, Chapter 9. Here's what I wrote:
I'm giving you the basic rule, a rule that forbids excuses. I call it the rule of five.
All it takes is five promotions a day. Really, that's all it takes. Mail a letter. Send out a news release. Phone someone. Take an editor to lunch. Do a phone interview. Give a speech. Jot down a postcard. It need not require much time - 15 to 20 minutes is enough - but it can make a world of difference on how well your book sells.
John Kremer is the author of 1001 Ways to Market Your Books as well as the developer of the following programs:
Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48 special offer
15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50
Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm - How to sell 100 to 200 copies of any book in two weeks or less. $97
Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm - How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297
For those of you who haven't been paying attention for the past 15 years, Jack Canfield is the co-originator of the Chicken Soup for the Soul series of books, which has over 225 books in print with total sales of over 500 million copies worldwide in 47 languages.
Here, again, is the excerpt from Economic Times (note that the video was not part of the interview, but does talk about one of his key points in the interview):
Did you just get lucky? Or was there a method to it?
I believe that people make their own luck by great preparation and good strategy. We used The Rule of 5 which I write about in The Success Principles, which is to do 5 specific action steps each day to move you towards the completion of a goal.
So every day for the 14 months before we hit the New York Times bestseller list we would take 5 actions steps. We would make 5 phone calls to newspapers to review the book. We would send out 5 free copies of the book to reviewers.
Once we sent copies to all the producers of TV shows like Touched by An Angel and when the producer got hold of the book, they required everyone on their staff, including the cameramen, script writers and actors to read it. That story reached the Hollywood Reporter which published it and then that article went out to syndication and appeared in many more newspapers all across the United States.
So we worked very hard. We actually studied how to create a bestselling book by interviewing 10 bestselling authors and everything they told us they'd done, we then did the same.We also bought a book called 1001 Ways to Market a Book by John Kremer.
We made a post-it for each of the 1001 ways and put it on a wall, where our commitment was to do everything in the book and then remove each post-it until we were finished.
It took us the better part of a year to do it, but I believe it is this kind of commitment to a long series of actions that is what's always required to create major success that lasts.
==
To read the entire interview with Jack Canfield, see: http://economictimes.indiatimes.com/features/corporate-dossier/chicken-soup-for-the-souls-jack-canfield-and-his-mantra-for-success/articleshow/11825464.cms.
==
It's interesting that I wrote about the Rule of Five in the 1989 edition of 1001 Ways to Market Your Books, Chapter 9. Here's what I wrote:
I'm giving you the basic rule, a rule that forbids excuses. I call it the rule of five.
All it takes is five promotions a day. Really, that's all it takes. Mail a letter. Send out a news release. Phone someone. Take an editor to lunch. Do a phone interview. Give a speech. Jot down a postcard. It need not require much time - 15 to 20 minutes is enough - but it can make a world of difference on how well your book sells.
John Kremer is the author of 1001 Ways to Market Your Books as well as the developer of the following programs:
Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48 special offer
15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50
Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm - How to sell 100 to 200 copies of any book in two weeks or less. $97
Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm - How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297
Monday, February 06, 2012
Book Marketing Monday: Book Promotion Tweets of the Week 2-6-2012
Here are some of the more important book marketing tweets and book promotion tips that I've shared during the past week:
Traffic Generation Cafe Monthly Income Report: January 2012 - http://www.trafficgenerationcafe.com/make-money-report-january-2012 via @AnaTrafficCafe - Example of one blogger's real income.
Kindle ebooks, copyrights, and your rights as an author when someone steals your work - http://bit.ly/KindleCopyright - good stuff here.
99 Tiny Stories to Make You Think, Smile and Cry - http://www.marcandangel.com/2012/02/05/99-tiny-stories - real-life incredibly touching stories
EBook Marketing Courses: Blogging, Email, and Video Marketing - http://blog.bookmarket.com/2012/02/ebook-marketing-courses-blogging-email.html #book #promotion
Prediction: More indie bookstores will open this year than close. That's good for book readers, book authors, and book publishers.
Electronic communication tools do not create grassroots momentum. People do. - An Amyism - http://showaltergroup.com/resources/amyisms.php
Seth Godin: Find Writers for Your Readers - http://askjohnkremer.com/book-marketing-makeover-find-writers-for-your-readers #seth #godin
Many of life's failures are people who did not realize how close they were to success when they gave up. - Thomas Edison - http://www.quotablebooks.com
If you need to get powerful people on your side (think SuperStar Blog Tour), check out The Underdog Edge – http://www.underdogedge.com
Reporter Connection: Connect to Reporters & Producers - http://askthepublicist.com/reporter-connection-connect-to-top-reporters-and-producers
418 people worth following on Twitter - https://twitter.com/#!/JohnKremer/people-worth-following/members - book authors, Internet marketers, interesting people - all worth following
The 25 Most Inspiring Songs of All Time - cool music videos - http://personalexcellence.co/blog/inspirational-songs
Should Be Using Public Domain to Profit More in Your Writing and Publishing Efforts - http://blog.bookmarket.com/2012/01/book-marketing-makeover-6-reasons-to.html
If you'd like to catch all of my major book marketing tweets, follow me at http://twitter.com/johnkremer.
Traffic Generation Cafe Monthly Income Report: January 2012 - http://www.trafficgenerationcafe.com/make-money-report-january-2012 via @AnaTrafficCafe - Example of one blogger's real income.
Kindle ebooks, copyrights, and your rights as an author when someone steals your work - http://bit.ly/KindleCopyright - good stuff here.
99 Tiny Stories to Make You Think, Smile and Cry - http://www.marcandangel.com/2012/02/05/99-tiny-stories - real-life incredibly touching stories
EBook Marketing Courses: Blogging, Email, and Video Marketing - http://blog.bookmarket.com/2012/02/ebook-marketing-courses-blogging-email.html #book #promotion
Prediction: More indie bookstores will open this year than close. That's good for book readers, book authors, and book publishers.
Electronic communication tools do not create grassroots momentum. People do. - An Amyism - http://showaltergroup.com/resources/amyisms.php
Seth Godin: Find Writers for Your Readers - http://askjohnkremer.com/book-marketing-makeover-find-writers-for-your-readers #seth #godin
Many of life's failures are people who did not realize how close they were to success when they gave up. - Thomas Edison - http://www.quotablebooks.com
If you need to get powerful people on your side (think SuperStar Blog Tour), check out The Underdog Edge – http://www.underdogedge.com
Reporter Connection: Connect to Reporters & Producers - http://askthepublicist.com/reporter-connection-connect-to-top-reporters-and-producers
418 people worth following on Twitter - https://twitter.com/#!/JohnKremer/people-worth-following/members - book authors, Internet marketers, interesting people - all worth following
The 25 Most Inspiring Songs of All Time - cool music videos - http://personalexcellence.co/blog/inspirational-songs
Should Be Using Public Domain to Profit More in Your Writing and Publishing Efforts - http://blog.bookmarket.com/2012/01/book-marketing-makeover-6-reasons-to.html
If you'd like to catch all of my major book marketing tweets, follow me at http://twitter.com/johnkremer.
Sunday, January 22, 2012
Book Marketing Makeover: Using Twitter to Promote Your Books
Guest post by Coleen Torres
Before the onslaught of social media promotions, book marketing was done through more traditional routes such as book tours, mailing book copies out to be reviewed, and radio or TV interviews.
However, while those are still great ways to get word out there, utilizing the different social media platforms is an even more effective way to promote your latest book venture because of the magnitude of people they allow you to reach all at once. And while most people turn to Facebook first for marketing purposes, Twitter is an equally efficient and easy way to spread the word.
1. Create your own hashtag.
Having a unique hashtag (e.g., #HarryPotter) makes it easy for people to find all of the conversations ensuing around one particular topic – in this case, your book. The hashtag should be something pertinent to the book, such as the title of the book (if it’s short enough) or a prominent and well-known character from the book (if it’s from a series).
2. Have a custom landing page.
Your Twitter homepage should be a custom created Twitter page and not one that is a basic, run-of-the-mill page. Having a custom page is more visually appealing to people and shows that you are a professional and not just some random person.
Your Twitter profile page is essentially your first impression, and you want it to be one that encourages people to stay and learn more, not something that gets lost in the crowd. Be sure to include a link to your blog or book website so that interested people can easily locate your book.
3. Make your tweets real.
Don’t only send out automated-sounding tweets that are designed to sell your book. Send out tweets that help personalize you as well. People thrive on feeling a connection with others through social media, so you have to straddle the line between promoting your book and still being a real person. When you can learn to balance the two, you will find yourself infinitely more successful.
4. Market everything.
If you’re doing a book tour, having a book signing, hosting a Twitter chat, writing a blog or anything else that relates to you and your book, then you should be tweeting about it! This will help your expand your exposure.
5. Network!
Follow authors within your genre, reporters, book reviewers, booksellers, literary agents, etc. Twitter allows you to follow anyone and everyone, so you can connect and form relationships with people who can help you move forward within your profession. Once you form a relationship with them, you can use that as a tool to help you in your book promotions.
Twitter allows you to form more intimate relationships with people than other traditional social media platforms because it allows you to create a professional and yet personal persona. Use this the right way and you can escalate your book promotions to a whole new level of exposure and success.
About the Author
Coleen Torres is an editor with http://www.phonetvinternet.com. You can find more about her at her profile for the home phone service.
Before the onslaught of social media promotions, book marketing was done through more traditional routes such as book tours, mailing book copies out to be reviewed, and radio or TV interviews.
However, while those are still great ways to get word out there, utilizing the different social media platforms is an even more effective way to promote your latest book venture because of the magnitude of people they allow you to reach all at once. And while most people turn to Facebook first for marketing purposes, Twitter is an equally efficient and easy way to spread the word.
1. Create your own hashtag.
Having a unique hashtag (e.g., #HarryPotter) makes it easy for people to find all of the conversations ensuing around one particular topic – in this case, your book. The hashtag should be something pertinent to the book, such as the title of the book (if it’s short enough) or a prominent and well-known character from the book (if it’s from a series).
2. Have a custom landing page.
Your Twitter homepage should be a custom created Twitter page and not one that is a basic, run-of-the-mill page. Having a custom page is more visually appealing to people and shows that you are a professional and not just some random person.
Your Twitter profile page is essentially your first impression, and you want it to be one that encourages people to stay and learn more, not something that gets lost in the crowd. Be sure to include a link to your blog or book website so that interested people can easily locate your book.
3. Make your tweets real.
Don’t only send out automated-sounding tweets that are designed to sell your book. Send out tweets that help personalize you as well. People thrive on feeling a connection with others through social media, so you have to straddle the line between promoting your book and still being a real person. When you can learn to balance the two, you will find yourself infinitely more successful.
4. Market everything.
If you’re doing a book tour, having a book signing, hosting a Twitter chat, writing a blog or anything else that relates to you and your book, then you should be tweeting about it! This will help your expand your exposure.
5. Network!
Follow authors within your genre, reporters, book reviewers, booksellers, literary agents, etc. Twitter allows you to follow anyone and everyone, so you can connect and form relationships with people who can help you move forward within your profession. Once you form a relationship with them, you can use that as a tool to help you in your book promotions.
Twitter allows you to form more intimate relationships with people than other traditional social media platforms because it allows you to create a professional and yet personal persona. Use this the right way and you can escalate your book promotions to a whole new level of exposure and success.
About the Author
Coleen Torres is an editor with http://www.phonetvinternet.com. You can find more about her at her profile for the home phone service.
Monday, January 16, 2012
John Kremer's Free Book Marketing Birthday Bash Teleseminar
Thanks to all of you who are wishing a great birthday on January 16th. I'm 63 years
young.
I'm celebrating by giving a free teleseminar to answer all your book marketing and ebook promotion questions.
Details here: http://instantteleseminar.com/?eventID=25717449
John Kremer is the author of 1001 Ways to Market Your Books, developer of the Blog Tour Palooza program, and webmaster of BookMarket.com.
I'm celebrating by giving a free teleseminar to answer all your book marketing and ebook promotion questions.
Details here: http://instantteleseminar.com/?eventID=25717449
John Kremer is the author of 1001 Ways to Market Your Books, developer of the Blog Tour Palooza program, and webmaster of BookMarket.com.
Wednesday, December 28, 2011
Book Marketing Makeover: The 12 Days of Christmas for Book Promotion
Blog post by John Kremer
On the first day of Christmas
My promo tip is this:
A short speech in a bookstore.
On the second day of Christmas
My promo tip is this:
Two Twitter tweets
And a short speech in a bookstore.
On the third day of Christmas
My promo tip is this:
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the fourth day of Christmas
My promo tip is this:
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the fifth day of Christmas
My promo tip is this:
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the sixth day of Christmas
My promo tip is this:
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the seventh day of Christmas
My promo tip is this:
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the eighth day of Christmas
My promo tip is this:
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the ninth day of Christmas
My promo tip is this:
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the tenth day of Christmas
My promo tip is this:
Ten podcasts sending
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the eleventh day of Christmas
My promo tip is this:
Eleven blogs commenting
Ten podcasts sending
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the twelfth day of Christmas
My promo tip is this:
Twelve guest posts making
Eleven blogs commenting
Ten podcasts sending
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
Please let me know your own book promotion tips. You can email those to me at johnkremer@bookmarket.com or via comments below. Thanks.
About the Author
John Kremer is the author of 1001 Ways to Market Your Books and the multimedia course on Book Marketing Magic.
Special Book Marketing Makeover offer: 40% off book marketing, ebook promotion, and Internet marketing consulting with John Kremer. Order here: http://bit.ly/JohnKremerConsulting.
Details on consulting services here: http://www.bookmarket.com/consulting.htm
On the first day of ChristmasMy promo tip is this:
A short speech in a bookstore.
On the second day of Christmas
My promo tip is this:
Two Twitter tweets
And a short speech in a bookstore.
On the third day of Christmas
My promo tip is this:
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the fourth day of Christmas
My promo tip is this:
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the fifth day of Christmas
My promo tip is this:
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the sixth day of Christmas
My promo tip is this:
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the seventh day of Christmas
My promo tip is this:
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the eighth day of Christmas
My promo tip is this:
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the ninth day of Christmas
My promo tip is this:
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the tenth day of Christmas
My promo tip is this:
Ten podcasts sending
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the eleventh day of Christmas
My promo tip is this:
Eleven blogs commenting
Ten podcasts sending
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
On the twelfth day of Christmas
My promo tip is this:
Twelve guest posts making
Eleven blogs commenting
Ten podcasts sending
Nine columns writing
Eight books a-giving
Seven Facebook pages
Six news releases
Five TV shows
Four webinars
Three blog posts
Two Twitter tweets
And a short speech in a bookstore.
Please let me know your own book promotion tips. You can email those to me at johnkremer@bookmarket.com or via comments below. Thanks.
About the Author
John Kremer is the author of 1001 Ways to Market Your Books and the multimedia course on Book Marketing Magic.
Special Book Marketing Makeover offer: 40% off book marketing, ebook promotion, and Internet marketing consulting with John Kremer. Order here: http://bit.ly/JohnKremerConsulting.
Details on consulting services here: http://www.bookmarket.com/consulting.htm
Monday, December 19, 2011
Book Marketing Makeover: John Kremer's Tips for Effective Book Promotion
Blog post by John Kremer
Here's a video Q&A with me where I describe some of the most effective book promotion tips:
Enjoy!
Please let me know your own book promotion tips. You can email those to me at johnkremer@bookmarket.com or via comments below. Thanks.
About the Author
John Kremer is the author of 1001 Ways to Market Your Books and the multimedia course on Book Marketing Magic.
Special Book Marketing Makeover offer: 40% off book marketing and ebook promotion consulting with John Kremer, author of 1001 Ways to Market Your Books. Order here: http://bit.ly/JohnKremerConsulting.
Here's a video Q&A with me where I describe some of the most effective book promotion tips:
Enjoy!
Please let me know your own book promotion tips. You can email those to me at johnkremer@bookmarket.com or via comments below. Thanks.
About the Author
John Kremer is the author of 1001 Ways to Market Your Books and the multimedia course on Book Marketing Magic.
Special Book Marketing Makeover offer: 40% off book marketing and ebook promotion consulting with John Kremer, author of 1001 Ways to Market Your Books. Order here: http://bit.ly/JohnKremerConsulting.
Sunday, December 18, 2011
Book Marketing Makeover: Selling Books Via Event Planners
Guest post by D. E. Boone
I learned from John Kremer's 15,000 Eyeballs Program that one of the best ways to promote a book is to give away free copies. At first this made no sense to me. Although giving away free books seems counter-intuitive, I kept hearing that it worked.
John suggested that we give away an ebook version of our book. It's much less expensive and much easier to give away online. I am doing that now, but initially I decided to try something more risky.
At a social gathering, I met an event planner. Instead of my business card, I gave her a free copy of my humorous gift book, Legs Talk: A Modern Girl's Dating Tale. Legs Talk is a quirky, offbeat, Sex in the City kind of girlie book. Photographs take the reader on a wacky relationship trip that makes you laugh and sigh. It is an illustrated story of a relationship that soured and eventually went bad. The story is told by a pair of gorgeous legs.
The event planner told me she was putting together a ladies only party. She enjoyed my book so much, she asked me to donate 20 free print copies for the event. Since most of the attendees were single women, she figured they would enjoy Legs Talk's witty one-liners and break up humor. The idea was to turn poison into medicine. I took a chance and gave this stranger 20 copies of my book with order forms attached. It worked. Legs Talk was a big hit.
Currently, the event planner purchases copies of my book (at a discount) whenever she throws a similar event. She has even planned ladies only get-over him parties. So far, I sold over 100 books and expect to sell many more.
About the Author
D.E. Boone is the author of Legs Talk: A Modern Girl's Dating Tale. Find out more about her book at http://www.legs-talk.com.
=====
Special Book Marketing Makeover offer: 40% off book marketing and ebook promotion consulting with John Kremer, author of 1001 Ways to Market Your Books. Order here: http://bit.ly/JohnKremerConsulting.
I learned from John Kremer's 15,000 Eyeballs Program that one of the best ways to promote a book is to give away free copies. At first this made no sense to me. Although giving away free books seems counter-intuitive, I kept hearing that it worked.
John suggested that we give away an ebook version of our book. It's much less expensive and much easier to give away online. I am doing that now, but initially I decided to try something more risky.
At a social gathering, I met an event planner. Instead of my business card, I gave her a free copy of my humorous gift book, Legs Talk: A Modern Girl's Dating Tale. Legs Talk is a quirky, offbeat, Sex in the City kind of girlie book. Photographs take the reader on a wacky relationship trip that makes you laugh and sigh. It is an illustrated story of a relationship that soured and eventually went bad. The story is told by a pair of gorgeous legs.
The event planner told me she was putting together a ladies only party. She enjoyed my book so much, she asked me to donate 20 free print copies for the event. Since most of the attendees were single women, she figured they would enjoy Legs Talk's witty one-liners and break up humor. The idea was to turn poison into medicine. I took a chance and gave this stranger 20 copies of my book with order forms attached. It worked. Legs Talk was a big hit.
Currently, the event planner purchases copies of my book (at a discount) whenever she throws a similar event. She has even planned ladies only get-over him parties. So far, I sold over 100 books and expect to sell many more.
About the Author
D.E. Boone is the author of Legs Talk: A Modern Girl's Dating Tale. Find out more about her book at http://www.legs-talk.com.
=====
Special Book Marketing Makeover offer: 40% off book marketing and ebook promotion consulting with John Kremer, author of 1001 Ways to Market Your Books. Order here: http://bit.ly/JohnKremerConsulting.
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