Online411 Email Newsletter: First Issue

This is a reprinting of my first Online 411 email newsletter. Today I want to talk about a website that got me over 1,000 impressions within 4 days. The website: http://www.Quora.com.

Quora.com is a question-and-answer website. And, to my mind, the most useful for both asking and answering questions - much better than Yahoo Answers. I just joined on August 8th and answered nine questions in the first two days.

The first question I answered was: Would self-publishing a novel as an eBook affect the likelihood of it getting published in print by a publisher? That question had been viewed 148 times between July 6th when it was asked and August 12th when I checked.

My answer to that question was viewed 167 times within the first 8 hours! And 186 times in the first four days.

Here was my answer: Self-publishing a novel will not turn off publishers - IF you sell a lot of books via great book promotion. Of course, if you don't sell any copies of your novel, then no publisher will be interested.

Self-publishing offers many rewards if done right. Need some inspiration? See the Self-Publishing Hall of Fame at http://www.bookmarket.com/selfpublish.html. That hall of fame features 400 authors who have successfully self-published, including many novelists.

In 3 to 4 days, my other answers were viewed 125 times, 134 times, 133 times, 126 times, 149 times, 143 times, and 124 times.

In the first two days on Quora, I answered 9 questions. So far, that's created 1,120 impressions in less than 4 days - and that doesn't count one answer I can't track.

While links on Quora.com are no-follow (meaning the search engines don't give them any value), users can and do click through on the links you shared. In my first 9 answers, I shared links to my websites at least 3 times - all resulting in more traffic to my websites.

If you feel comfortable answering questions on your specialty (the topic of your book or website), you should start answering questions on Quora.

My first 9 answers took me about 20 minutes total to find questions and respond to them.

I'll be sharing more online marketing tips in the next issue.

John Kremer
http://www.askjohnkremer.com

Ten Million Eyeballs Internet Marketing Event

I'm hosting a live Ten Million Eyeballs two-day seminar in Carlsbad, California on Saturday, June 26th, and Sunday, June 27th. You can read about the content for this seminar and sign up for it by going to: http://www.tenmillioneyeballs.com. The fee, which includes everything featured in the Red Hot Special (normally $500), is only $297.

You must sign up this coming week if you want to be sure to have a spot in this special live seminar.

Why take this seminar? Obviously, one key reason: Sell more books.

But, the more visible you are online, the more people who hear or read about you and your book, the more you can also . . .

=> Sell more audios, videos, ebooks, courses, coaching, etc.

=> Get more visitors to your website.

=> Sell subsidiary rights for audios, videos, paperbacks, etc.

=> Get more followers and fans on Twitter, Facebook, LinkedIn, etc.

=> Sell foreign rights. If they can't find you online, they don't buy rights!

=> Get more speaking engagements.

=> Form more relationships with key websites.

=> Reach more people with your ideas, inspiration, etc.

21st Century Book Marketing Event in San Diego

Join John Kremer, Jack Canfield, Arielle Ford, Mike Koenigs, Dan Poynter, Peggy McColl, Penny Sansevieri, Dan Hollings, Rick Frishman, Mari Smith, Joel Elad, Russell Bishop, Mallika Chopra, and many others at this incredible book marketing event.

I don't know how they're going to fit all the good info into 2 short days, but I know they will. Join us at the Catamaran Resort in San Diego on October 10th and October 11th. You'll be glad you did.



To sign up for the 21st Century Book Marketing Event at the beautiful Catamaran Resort in San Diego, go to http://www.mixiv.com/vp/60394/1917

(Save $200 by entering 200offspecial in the coupon code box.)

Here are 21 amazing things you will learn at this event:

1. How to use email bestseller campaigns to sell tons of books.
2. How to design a powerful social media strategy.
3. How to get others to promote you even when you are completely unknown!
4. The biggest mistakes publishers find in book proposals.
5. The types of authors publishers are currently looking for.
6. Why you MUST be on YouTube.
7. The important and vital role blogs play in book promotion.
8. How to find bloggers and contact them (and why!).
9. The most effective ways to establish yourself as a thought leader in your industry.
10. How to plan and promote speaking events outside bookstores.
11. How to network with bloggers, publicists, and Internet marketers.
12. How to get your target market to follow you on Twitter.
13. Ways to integrate Twitter into the pages of your book.
14. How to use quotations in your tweets - and why!
15. Getting top producers and editors to take your phone calls.
16. How to use Wikipedia to market yourself.
17. How to use the Huffington Post to grow your blog audience and platform (and meet one of their key editors!).
18. How to automate lead generation with social media.
19. How to get #1 rankings in the search engines.
20. How to set up a blog in less than 5 minutes.
21. The importance of platform in marketing books.

And those points don't even count the things John Kremer will be teaching during this 21st Century Book Marketing event.

To sign up, go to: http://www.mixiv.com/vp/60394/1917

(Save $200 by entering 200offspecial in the coupon code box.)

Red Hot Special Savings: Ten Million Eyeballs

Save $300 by joining the Ten Million Eyeballs self-learning course now. This Ten Million Eyeballs course teaches anyone how to get millions of eyeballs (that's impressions) via the Internet in the next two years. Learn the four major ways to reach millions of people via the Internet. You'll learn:

* How, why, and when to give things away free on the Internet

* How to organize and run an Amazon bestseller campaign that actually sells books

* How to create a viral video that gets millions of views, not tens or hundreds of views (Note: the average book trailer is seen by 65 people)

* How to develop a viral website that people come back to again and again - and do all the work for you!

* How to create effective selling relationships with major websites

* 35 ways to profit from the Internet. Book sales are just one of those ways. You can multiply your income by turning your book into a variety of products and services.

Sign up now at http://www.TenMillionEyeballs.com red hot special. Don't waste another day. Do it now!

Get Real Followers on Twitter

Last week in my weekly newsletter I said that there are two ways you can get 5,000 more Twitter followers in the next four weeks.



1. Read my Twitter Mania Manual and do what it says. Download it for free at http://www.bookmarket.com/50Waysto Tweet.htm.

2. Pay me (John Kremer) $1,000 and provide me with access to your Twitter account, and I will add 5,000 new followers to your Twitter profile in the next four weeks. Note: This offer is only good for authors who have fewer than 5,000 current followers on Twitter. If you'd like to take advantage of this offer, email JohnKremer@BookMarket.com.

I am proud of all of you for taking the first choice above. I offered the second option because I was told that many people wanted hands-on help to follow my simply guidelines in the free Twitter Mania Manual.

Well, no one took me up on that offer. Note: It was a legitimate offer. I would have helped any author to get legitimate, targeted, interested, non-spamming followers -- 5,000 people who would have had a real and legitimate interest in the author's work.

I am glad that all of you took the first option, because Twitter is all about building real relationships. And those are always better to build yourself rather than pay someone money to do it for you.

If you would like my guidance and feedback while you do it yourself, I'd be happy to help. For that service -- one month of Twitter feedback -- the fee is only $200. But you can do it well for yourself simply by reading and following the advice in the free Twitter Mania Manual. Download for free at http://www.bookmarket.com/50WaystoTweet.htm

If you want my feedback, email JohnKremer@BookMarket.com or call 575-751-3398. Again, the fee is only $200. A bargain at that price.

Getting to #1 in One Day

The following note was posted by Joely Black, author of Amnar: The Awakening, in a forum on the Book Marketing Network (http://bookmarket.ning.com).

When Amnar: The Awakening launched on Podiobooks.com, the only real promotion it received came from my blog and using Twitter (where I'm known as TheCharmQuark). Two days later, it was the top most downloaded audiobook, and today it's at No.2. This is very impressive as I'm going into negotiation with software and games developers and it presents a very good case.

Twitter has to be used in the right way to make it work, and I know it intimidates a lot of new users. If you're prepared to do the work to keep talking to your fanbase and build up a good reputation it can really work wonders for you.

John's comments: Online promotion can work. Even the minimal effort that Joely has done so far has resulted in sales.

You have to know what you are doing. Scattering effort over many sites, or not doing the right promotion won't produce the results you want. You have to create the right relationships -- with your partner websites as well as with your potential customers (or fanbase).

For more on that, check out the Relationships Matter Marketing Program

Ten Million Eyeballs: Red-Hot Special Offer: Extended Until Wednesday noon

After paying taxes in April, I've run into a cash-flow problem and need some quick cash, so I'm offering my Ten Million Eyeballs online marketing course in a RED-HOT SPECIAL. For the next few days (until Wednesday, May 20th, at noon), you can sign up for the Ten Million Eyeballs basic course for only $197. But you have to act now.

Read all about the program here: http://www.TenMillionEyeballs.com.

To sign up for the Red-Hot Ten Million Eyeballs Special, click here.

The 30-Day Twitter Challenge

Recommend this blog post in a tweet, by clicking here
Note: You can edit the tweet before you send it out.



BookMarket.com's website Alexa rank was 169,425 in late January. On May 22nd, BookMarket.com's Alexa rank was 81,087! That 88,000 improvement was due to my Twitter activity.

As a bonus, according to Alexa.com, 24.7% of the visitors to BookMarket.com now come directly from Twitter.

If you have not yet joined Twitter, do it today. And be sure to follow me there via http://www.twitter.com/johnkremer.

Here are a few of the things that I've been doing on Twitter:

1. I actively sought to follow interesting people, especially authors, publishers, publicists, and Internet marketers. Many of them, in turn, followed me. I now have over 9,500 followers.

2. I welcome every follower with a link to my Twitter tools pages: http://www.bookmarket.com/twitter.htm.

3. I post at least 10 tweets per day. I always try to include some useful tips. Here are 126 Ways to Tweet: http://www.bookmarket.com/50WaystoTweet.htm.

4. I include three or four great quotations each day. These get retweeted more than anything else. People like to retweet quotes.

5. I retweet other people. That's one of the ways to build relationships via Twitter.

6. I actually read the tweets of other people. I don't spend a lot of time doing that, but whenever I scan the tweets of the people I'm following, I always discover interesting websites and blogs to visit.

7. I visit those websites and blog posts. I've written about 20 or 30 comments in the past month.

8. I answer people's DM and @johnkremer questions and concerns. Participating in such conversations is essential to good relationships.

9. About one in ten posts might point to a blog post or web page update at BookMarket.com.

That's the essence of my Twitter activity. It takes about 30 minutes per day to manage my Twitter profiles. The key benefit of this activity has been the incredible jump in the Alexa rank for BookMarket.com: an 85,000 jump in less than four months.

Now, if you don't regularly check Alexa rankings, you might not know how incredible that jump is. A 85,000 jump when your site ranks in the millions is nothing, but such a jump in the top 200,000 is unusual.

Alexa ranks reflect how many people are visiting a website. A jump like BookMarket.com has seen is incredibly dramatic. It means many more people are visiting BookMarket.com. Prior to my renewed Twitter activity in late January, BookMarket.com was hovering in the 160,000s for many months. No significant movement despite my other online marketing activities. The 85,000 jump has occurred over the past four months with the only change in online activity being the points noted above regarding my Twitter activity.

This is why I've been encouraging people to join Twitter and get involved. I don't know if you'll get the same results, but I provide you with all the tools at http://www.bookmarket.com/twitter.htm and linked pages.

Why not take a 30-day Twitter challenge? Join, spend a little time each day on Twitter, follow interesting people, make some new friends, grow your business (or reputation as an author).

Another Online Video Tool for Distributing Your Videos

The above is an online tool for distributing your new videos over many video-sharing networks. Be alert that this video features a loud explosion right at the beginning of the video.

For more such video distribution tools, go to http://www.bookmarket.com/videoautomation.htm. Neat stuff. And powerful.

A Quick, Easy Way to Make Videos by Typing!

The above features a video I created in a few minutes by cutting and pasting some text, selecting a background scene and character, and sharing the video. You can find out more by going to XtraNormal.com: http://www.xtranormal.com.

Twitter Tools and Resources updated

I've just added a ton of new resources for using Twitter effectively. Check out the list at http://www.bookmarket.com/twitter.htm.

I've also created a separate page featuring the best Twitter guides and handbooks. You can find that page here: http://www.bookmarket.com/twitter-guide.htm.

Twitter Poll: What's Working for You?

New York Times Tries YouTube: You Too?

On Tuesday, a full-page ad in the New York Times newspaper announced the debut of its YouTube series of Conversations featuring famous people talking about their favorite sections of the newspaper. Even with a full page ad in the NYT, however, the videos featuring famous people still have only a few hundred to a few thousand views.

For example, the following video with John Leguizamo has so far had 783 views (at least 3 are mine) in three days. In five years since this article was original posted, this video has received a little over 4,000 views. And that's with the power of the New York Times and the celebrity of John Leguizamo!



Why do I bring this up? Because many of you are putting videos up on YouTube and expecting an avalanche of views.

Well, consider this: If the New York Times can only get a few hundred views of some of their videos after a FULL PAGE ad, celebrity spokespeople, and a key feature in the Marketing Vox ezine, how do you expect your video to get views?

I've seen other major companies put videos up on YouTube and declare victory with a few thousand views, but personally (and professionally) I don't think a YouTube video is successful without half a million views.

And if you want that many views, you have to do more than simply put a video up. And do more than pay for a full-page ad in the New York Times. You have to learn how to use the viral power of the Internet.

From 10 People to 3 Million in Six Months

Kate Nowak, the creator of the May You Be Blessed video, kicked off her movie by emailing it to 10 people. The movie, forwarded on to many, many friends of friends, was seen by 3 million people in the first six months. Her Better to Bless website is now a community of blessers as well as a thriving gift shop.

A $20 Million Blog

The January 2008 issue of Conde Nast Portfolio magazine valued Matt Drudge's Drudge Report one-page website at $10 to $20 million based on ad sales generated from the blog's 1.33 million unique monthly visitors.

MTV's Half-Billion Dollar Online Presence

MTV's 300 websites attracted 90 million unique visitors in December 2007. Their income from the websites exceeded half a billion dollars in 2007.

One of the keys to their success has been to free the content so it is accessible from more than just their own sites. As their president noted, “We need to make sure our content is everywhere our audiences are ... to keep our brands relevant.”

Online Promotion Can Make a Difference

Using text messages, Facebook groups, and YouTube videos, student activists in Venezuela organized protest marches against the increasingly autocratic rule of president Hugo Chávez. One protest march featured more than 200,000 union laborers, students, housewives, and business executives. The marches helped to defeat a reform package that would have enabled Chávez to be president indefinitely. As the leader of the movement noted, “Youths in any nation, I believe, can do the same. They can make history.”

Blogger Gets $350,000 Book Deal

Since its January 2008 debut, the Stuff White People Like blog founded by Christian Lander and Myles Valentin has racked up 22.5 million hits. Lander, the main author of the blog, has just been offered a $350,000 book deal by Random House.

40 Million Views for One Poem-Related Video

The Dash Poem Movie written by Linda Ellis and produced by Mac Anderson, has been viewed 40 million times. Linda has received over one million emails thanking her for writing The Dash. Their Simple Truths website sells a ton of books and movies.



For more such success stories for online marketing and Internet marketing, see http://www.tenmillioneyeballs.com.

Viral Videos Lead to 3 Printings

After uploading three viral videos to YouTube, the publisher of Chad Kultgen's novel The Average American Male had to go back to press three times in the first month.


Here are links to the other two videos:

http://www.youtube.com/watch?v=5WSczMVN6ns

http://www.youtube.com/watch?v=FMFoAvnzxl4

For more such success stories, see http://www.tenmillioneyeballs.com.