Several years ago at a Viral Marketing Conference, bestselling author Tim Ferris made these points on how to market via viral marketing:
Make interesting blog posts that elicit comments from haters as well as fans. For example, Tim wrote one blog post called Geek2Freak with before and after photos. His blog post made the front page of Digg (and so it got tons of visitors).
Another of his blog posts, called Marijuana Beats Blackberry for Productivity, made it to the front page of The Huffington Post.
If you want to market your book in a viral manner, you need to create a shitstorm of controversy.
Watch the 10-minute video here:
While you are at it, you might want to watch Tim's most popular video: How to Peel Hard-Boiled Eggs Without Peeling (over 4 million views):
