Book Marketing Success Podcast: Janine Bolon on Podcasting

In this episode of the Book Marketing Success Podcast, John Kremer interviews Janine Bolon, author of Author Podcasting, on being a great podcast guest as well as creating your own podcast.

Janine Bolon is the author of Author Podcasting: Be a Stand-Out Guest While Taking Your Book on a Virtual Tour. Available at Amazon: https://amzn.to/393xUB6 or free with shipping at https://book.authorpodcasting.com/free-sh.

Author Podcasting is a guide to the author who wishes to promote their book without coming off as salesy. There is so much more to you, your book and your message that you can share with podcast hosts and their listeners.

Download the free media kit checklist here: https://authorpodcasting.com/checklist.

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Book Promotion Soundbites: Jo Ann Kairys Interviews John Kremer on Blog Tours

In January, Jo Ann Kairys interviewed me on how to organize and promote blog tours in preparation for her Bloggers Read Across the Globe event which promotes children's reading and literacy.

Listen in as we talk about how to carry out a virtual book tour in the most effective way:



It was an hour-long discussion where we covered a lot of details on how to do blog tours.

About Jo Ann Kairys

Jo Ann Kairys is co-author and co-illustrator of the children’s picture book, Sunbelievable, winner of the Mom’s Choice Gold Medal 2012 Award. Widely published in the medical/science field, she recently shifted from highly technical writing to creating stories for young readers.

“I don’t know which is more challenging… writing a research article or producing a book that children will want to read over and over again. I love that wonderful stories can last for generations!”

Jo Ann is also Founder of the 2012 First Annual Bloggers Read Across the Globe (BRAG) Project—Promoting Children’s Reading and Literacy—one enthusiastic blogger at a time.

About Sunbelievable

Sunbelievable tells of a hilarious and whacky Sun seen through the emboldened imagination of two young sisters. Does the Sun ride roller coasters? Eat pizza?

This endearing story shows the loving relationship and unbounded curiosity of young children. NASA’s chief technologists adds facts about the real Sun as a jumping off point for questions and discussion. The images combine real photographs with magical, digitally created landscapes.

“You can’t take your eyes off of the illustrations!” (San Francisco and Sacramento Book Review 2012)

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Book Marketing Makeover: Stupid Ways to Market Via the Internet

Blog post by John Kremer, Question from Cindy Bellinger

Question: I watched your short book marketing video clip at http://blog.bookmarket.com/2011/12/book-marketing-makeover-john-kremers.html.

You said the best way to sell your book is by marketing on the Internet, "but don't do it the stupid way most people do it these days." What is the stupid way? - Cindy Bellinger

John's Answer: Cindy, below is my short answer to your insightful question.

Here are four key stupid ways that you don't want to follow:

1. Too much social networking without measuring results. Facebook, Twitter, LinkedIn, etc. can be real time-sucking activities. Make sure you are getting results from what you do on any social network.

2. Not creating relationships with high-traffic targeted websites and audiences. Real relationships with highly targeted websites (to your topic or to your audience) is the most important way to market on the Internet, bar none. The most effective. The least time-consuming. The most productive.



3. Doing ineffective blog tours rather than SuperStar Blog Tours, Mega Blog Tours or BlogPaloozas. Do a real virtual book tour EVENT rather than the hum-drum blog tours most authors do. You can learn more at http://www.bookmarket.com/blog-tour-paloozas.htm.

4. Jumping on each new Internet marketing bandwagon rather than focusing on key measurable activities that have already proven to be effective. I see so many authors flitting from one activity to another, never settling down to mining the activities that really work. Such a waste of time. Be focused. Don't scatter your attention and activities.

There are more. I could write a book. But the above four ways are the major ones that really bog down most book authors' (and most other promoters') efforts in Internet marketing.



About the Author

John Kremer is the developer of the 15,000 Eyeballs Program and the Blog Tour Palooza Program - both intended to help book authors and others to get more attention and sell more books, products, and services via Internet marketing.

Book Marketing Makeover: Top 15 Reasons to Do a Virtual Book Tour

Guest post by Dana Lynn Smith, The Savvy Book Marketer

As publishers' promotional budgets shrink and travel costs rise, the traditional city to city author tour is waning in popularity. But what if you could reach a much larger, highly targeted audience from the comfort of home? You can, with a virtual book tour.

On a virtual book tour, authors promote their books by making virtual guest appearances during a particular time frame on blogs, podcasts, radio shows, social networks, or other venues.

So why should you do your own virtual tour?

1. Sell books. You will sell books during the tour and afterward as a result of the tour.

2. Spend less. Virtual tours are less expensive and time consuming than real-world travelling. Generally the only cost of a do-it-yourself tour is the cost of mailing your book to tour hosts.

3. Reach far more people and a more targeted audience with a virtual tour. In contrast, live author appearances by authors who aren't well known tend to have low attendance.

4. Get great links. The virtual tour provides quality, lasting links to your website. These links have search engine optimization value and may continue to bring new visitors for months or years to come.

5. Get out there! Making a commitment to a tour gives you an incentive to get out there and promote your book and get content onto other websites.

6. Get book reviews. If any of your tour hosts do a review of your book, you'll get the benefit of additional reviews.

7. Build buzz. Tours build buzz for your book and get people talking about you and your book - and sharing with others.

8. Earn implied endorsements. When others host you on their blog or show, there is an implied endorsement of you which enhances your author platform.

9. Interact with your readers. You have the chance to interact with readers and potential customers.

10. Earn a higher Amazon rank. Getting a lot of book sales in short period of time pushes up the Amazon rank of your book.

11. Develop relationships. You get the chance to develop relationships with bloggers and other key influencers in your field or genre.

12. Let readers sample your work. The content of a virtual book tour gives potential book buyers an opportunity to sample your work.

13. Grow as an expert. Nonfiction authors can enhance their expert status by posting content on other venues.

14. Expose your book to new audiences. You get exposure to new audiences you might not reach any other way.

15. Build your mailing list. Additional traffic to your website during the tour gives you the opportunity to build your mailing list and blog subscribers.

To learn how to organize your own successful virtual book tour, check out Dana's new Virtual Book Tour Magic guidebook for authors.

Book Tour Special: Order Virtual Book Tour Magic by December 12 and you'll get an invitation to an exclusive book tour Q&A session with Dana on December 15.



About the Author

Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. For more book promotion tips, get her free Top Book Marketing Tips ebooks at www.TheSavvyBookMarketer.com