Partner with Associations to Sell Your Books

Here is another success story from a small publisher on how they sell more books:

Fehrman Books is a new independent publisher of design, fiction, and animal welfare titles. We just published our first book for children, ages 8-12: The Corpse that Wasn’t There by Gayle Nastasi. It's a mystery involving a young girl and her psychic Saluki hound who solve crimes. The Corpse that Wasn’t There takes place at a dog show and while the girl, her dog and friends are solving the crime, young readers are also learning about the sport of dog showing with an extensive glossary of terms provided.

To publicize this book, we have a web page at http://www.FehrmanBooks.com as well as a Facebook and Twitter page under the name of Fehrman Books, but we have also established some unique promotion lines for the novel.



Since The Corpse that Wasn’t There is the first in the Junior Handler Mystery Series which will continue to be involved with dogs and dog shows. We partnered with STOLA, Saluki Tree of Life Alliance, the national Saluki hound rescue charity. We will be donating a portion of profits to STOLA for their rescue programs. In turn, they will help us promote the book to the Saluki community. We are also negotiating with the American Kennel Club and a number of dog magazines to make their populations aware of the book. Also, because the book has an educational component, it is being well received by the schools and libraries we are contacting.

The Corpse that Wasn’t There is available as an e-book at Smashwords.com and as print and Kindle books at Amazon.com and FehrmanBooks.com. - Cherie Fehrman, publisher. Email: fehrmanbooks@earthlink.net.

Books and Cereal Do Go Together

Books have been given away before via cereal boxes, but Irish publisher O'Brien Press is taking the giveaway a step further. O'Brien Press has partnered with Kellogg's cereal company and Hughes and Hughes Bookstore to give books away to kids who cut out vouchers from Rice Krispies boxes.

The difference? There are two ways to redeem the vouchers. One, mail the voucher in with a small postage & handling fee. Or readers can simply walk into a Hughes and Hughes store to pick up their free books.

Nice to see Europeans doing something innovative with drawing people into bookstores.

As the publisher noted in a recent blog post, "What I really love about this one is that it’s Irish: many multi-national brands don’t seem to make any real effort to appeal to their local audience, preferring to rely on their international muscle to do most things on a multi-national level. Kelloggs, however, have arranged this locally with an Irish-owned chain retailer and an Irish-owned publisher to appeal to Irish kids, and have put a lot of thought and effort into it – well done them, I say."

You can read his complete blog post at http://www.obrien.ie/blog/?p=420.