Books have been given away before via cereal boxes, but Irish publisher O'Brien Press is taking the giveaway a step further. O'Brien Press has partnered with Kellogg's cereal company and Hughes and Hughes Bookstore to give books away to kids who cut out vouchers from Rice Krispies boxes.
The difference? There are two ways to redeem the vouchers. One, mail the voucher in with a small postage & handling fee. Or readers can simply walk into a Hughes and Hughes store to pick up their free books.
Nice to see Europeans doing something innovative with drawing people into bookstores.
As the publisher noted in a recent blog post, "What I really love about this one is that it’s Irish: many multi-national brands don’t seem to make any real effort to appeal to their local audience, preferring to rely on their international muscle to do most things on a multi-national level. Kelloggs, however, have arranged this locally with an Irish-owned chain retailer and an Irish-owned publisher to appeal to Irish kids, and have put a lot of thought and effort into it – well done them, I say."
You can read his complete blog post at http://www.obrien.ie/blog/?p=420.
