Writing Articles to Sell More Books

Below is another success story, as told by Stefania Lucchetti, on how she gets more attention for herself and her books:

One of the most successful techniques I have used to market my book has been to write and submit articles for various blogs and websites. I have used Steve Harrison's Reporter Connection (free service) and PR Newswire (paid service) to receive requests from bloggers and website owners requesting content for their website and regularly submitted article proposals.

I also regularly write for Technorati. The articles never need to be particularly long, though they do need to be interesting. All my articles have been published and they have helped me gain a lot of exposure and regular new subscribers to my newsletter. Also, writing articles has helped me expand and develop content which I have then used in my speaking engagements.



- Stefania Lucchetti (http://www.stefanialucchetti.com) is the author of The Principle of Relevance (how many emails do you receive on any day? Are you overwhelmed by information overload? My book teaches you how to train yourself to process digital information more effectively so that it becomes a tool of empowerment rather than a form of distraction). Stefania also regularly speaks for Fortune 500 companies on time management, leadership, and making ideas happen.

Article Writing Template That Gets People Talking About You and Your Topic Right Away

Here is a great article from Eric Gruber of Complete A-Z Article System:

I recently wrote an article entitled Article Marketing Debate: Is Article Marketing Dying as the Use of Video Soars? I then submitted it to top websites like PowerHomeBiz.com, BookMarket.com, and SiteProNews.

One day after it was published, my article was being talked about on forums like The Warrior Forum – a top forum for internet marketers. For example, John Hocking (the10minuteexpert.com) wrote: "I was just reading an interesting article on the use of article and video marketing. Read the article here: http://blog.bookmarket.com/2010/08/article-marketing-debate-is-article.html. Then, let me know what you think? Is video marketing replacing article marketing or are they just two tools you can use to get traffic and referrals?"

That forum posting received responses like:

"There are still far too many people that have difficulty with video (dial-up users, for example). Plus there are a lot of people who would rather have something they can print out to read offline. I think they are two tools and I don't see either one replacing the other."

"Well, I don’t think that video can outweigh article marketing. It’s just like saying people should stop reading and only learn by watching videos"

"I truly doubt that article marketing will be dying. Because not everyone prefers the same method of learning. A lot of people learn better if there is a video showing them how to implement a certain task, while others pick up on the material being presented if they where to read it. So with all that being said, no article marketing will not be going anywhere."

You see, this new article template has accomplished the following:

• Created the buzz I need on the Web
• Has people talking about my article on popular forums and blogs
• Generated support for article marketing. I can use their comments as social proof in my marketing activities. And, social proof is an amazing psychological trigger.
• Increased website traffic, built my list and made me even more money!

So, How Does This New, Instant Article Template Work?

Step 1: Create your article title. First, put in your keywords than add the word debate. Then think about the conflicting viewpoints in your industry. Now, add a provocative question to the title that is related to one of the controversial subjects. For example:

• Article Marketing Debate: Is Article Marketing Dying as the Use of Video Soars?
• Article Marketing Debate: Is the Duplicate Content Penalty Just a Myth?

Step 2: Write your introduction. Now explain the controversial topic and why people think opposite of you. Give the reasons for the opposing view.

Step 3: Show real proof that your view is the right view. For example, I show real results that my clients are getting.

Step 4: Give some tips on how they can take the appropriate action you want now. Provide useful, valuable, take-away content that proves you are an expert. This way they’ll want to come to you when they need assistance.

Step 5: Remind them of the results they can get if they stop falling into the trap of believing what others have to say about the topic. This is an important step as you want them to take the action you describe in your bio box. Now, that you have my proven instant article writing template, start writing your articles and submit them to top websites and ezines.

If you need additional help, check out my instant article writing templates at http://www.www.FreeArticleCreationTemplates.com. Just for checking the site out, I’m giving you 3 free article templates.

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Article marketing expert Eric Gruber created online marketplace opportunities for authors, small business owners, speakers and internet marketers who want more website traffic, prospects and profits. Now you can get started with writing and marketing your business with articles, by getting 3 free article templates that will help you write articles faster. Get it now at: http://www.www.FreeArticleCreationTemplates.com.

Article Marketing Debate: Is Article Marketing Dying as the Use of Video Soars?

Here is a great article from Eric Gruber of the Complete A-Z Article System:

It seems that a lot of people are questioning whether article marketing as a lead generation tool is dying because of video. Here’s real proof that article marketing is alive and kicking:

• Key Organization Founder Denise Landers became a key contributor to Entrepreneur Magazine’s website. Entrepreneur.com receives more than 4 million hits per month! Can you imagine the amount of business she receives by getting her articles published on the site?
• Technology expert Dan Kaplan had his best year in 29 years of business. Dan’s referrals dried up to the point where he thought about shutting down his business and entering early retirement. Now, because of articles, he is known as the distribution technology expert and he is now one of IBM’s top resellers!
• Mark Hyman added article marketing and article submission to his marketing mix – and hit the #2 spot on the New York Times bestseller list
• With just 4 months of article marketing coaching, organizational leadership consultant Skip Weisman received a new $25,000 consulting contract!
• By following the strategies in my online article marketing course, Jason Dove published his book, Crystal Reports Formulas Explained, and sent it from selling zero copies to being number one in its specialist chart on Amazon. He secured a 95,000 euro contract and it allowed him to launch an info product to share his expertise with others and generate a modest passive income.

Now I will admit that video is playing a huge role in internet marketing today. YouTube has become one of the fastest growing sites on the web. And, people are slapping videos on sales pages instead of making prospects read a 10- to 12-page sales letter. But video marketing and article marketing should go hand-in-hand. In fact, for every informative article you write, you should be turning it into video and vice versa. Remember article marketing is about getting the right messages to as many targeted prospects as possible in as many ways as possible.

So I think it’s quite bizarre that people think article marketing is dying. Newspapers still publish articles. All the big news sites are still delivering news. The blogosphere is still growing and ezines are still one of the best marketing tools. I bring in leads every single day from my articles on top websites like About.com and SiteProNews.com. And, because I’m posting articles on my LinkedIn group, I’ve seen my website traffic increase by an additional 18% last month.

So where is the slow death?

I figure it’s because people equate article marketing with distributing to ezinearticles.com, isnare.com, articledashboard.com, etc. With everyone jumping on the bandwagon and many talking about Google slapping duplicate content, the competition on the article directories has become fierce.

For me, article marketing is not dead because I’ve never limited it to that. Article marketing is using articles on your own site, contacting BIG and targeted website/newsletter publishers directly and REALLY getting your content out there, instead of just passively submitting to directories.

Use your articles to your advantage by re-using them in different and unique ways.

7 Ways to Use Your Articles

• Turn your articles into press releases
• You should be blogging every day. And, these blog posts should be automatically posted on your Facebook fanpages, LinkedIn profile, and Twitter account.
• Develop an e-course. You can write a series of articles that you can distribute as an e-course. An e-course, or course by email, is typically a brief lesson sent over several days or weeks. This type of course a very simple way to give away some of what you know so that people get a taste of what it would be like to work with you. You can sell your e-course. Or give it away for free as a marketing promotional tool.
• Create an online publication like HealthyWealthynWise.com, SmallBusinessCEOMagazine.com and InternetMarketingTNT.com!
• For every article you write, create a video and podcast. Now, submit your articles, videos and podcasts to the top websites, ezines, video and podcast directories.
• Create your own Facebook fan page and LinkedIn group. Every article I write for my blog and for article submission, I link to it in my article marketing group and fanpage. As of this writing, my Google Analytics shows an 18% increase in website traffic due to my LinkedIn group and a 5% increase in website traffic due to my Facebook efforts.
• Dominate your niche with your very own resource and article directory. With this directory, you can promote your products, affiliate products or both! You can use your content and ask others to submit their content. You can even make it a reviews site and have others rate products, services and your articles. Make sure you put Adsense on every page. And, do not forget to sell advertising space.

Article Marketing Is Not What It Used to Be

No longer can you submit an article to thousands of article directories and expect the traffic to come pouring in! Whether you're just starting out in article marketing, or you already run an article marketing campaign, you have to learn how it should be done in today's world if you want it to succeed. Over the last couple of years, article marketing and article submission has evolved into a tactical marketing strategy that must be executed properly in order to realize it's full potential.

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Article marketing expert Eric Gruber creates online marketplace opportunities for authors, internet marketers and small business owners who want more website traffic, prospects and profits. Now you can get started with article marketing fast with Eric’s free instant article writing templates that will help you write articles in 30 minutes or less.

How to Close More BIG Sales, by Getting More Smaller “Yeses”

The following article is courtesy of Eric Gruber, the article marketing expert.



In just a couple weeks, I am going to be proposing to my girlfriend, Kristina Jaramillo. Now, I am very respectful and old-fashioned, plus I know the fact that she is extremely close with her family — so during the past weekend, I asked her family for their blessings.

First, I asked her sisters — which I got my first yes.

The next easiest target was the grandmother. I got my second yes.

Now, I already went through the process twice. I already got 2 yeses. And, although I was quite nervous (I paced up and down) before I spoke to the parents, it was still 1 million times easier.

Why? Because I already got 2 smaller yeses.

Closing More Sales is a Series of Yeses!

Just like I went through a series of “yeses” to get the “yes” I really wanted — you need to go through a series of “yeses” with your customers in business.

Many article marketers try to promote a high-priced product or service in the bio box. Then they wonder why they’re not getting website traffic or sales.

So, How Do You Get More Prospects to Move Forward and Say That First Yes?

1. Offer prospects a free special report or sneak preview in the bio box.

2. Be sure to include a reason why they should go to your website to get this free incentive.

3. Send prospects to a focused squeeze page — with no outside distractions. This way, it will be easier for prospects to say their first “yes.” For example, check out: http://www.www.FreeArticleCreationTemplates.com. This is where I offer you three free instant article writing templates that will help you write articles in 30 minutes or less.

Once you enter your name and email address, you are taken to a page where you can download the free templates. You are also given an offer to get my complete collection of article templates that can be found at: http://www.TheArticleTemplateGuy.com.

Let’s say you choose to get my article templates (this means I already got 2 yeses!), I upsell you and offer you supplementary products like my Complete A to Z Article Marketing System that can be found at: http://www.broadcastyourarticles.com/bookmarket.

I then have my virtual assistant follow up with my article marketing product buyers to offer them a free strategy session with me. At the end of the session, I invite them to take advantage of my article marketing services or my article marketing coaching program.

Notice, I start off with a free offer — then to a low priced product, to another product at a higher price point. Finally, I get them exactly where I want them — investing in my article services or in my monthly article marketing coaching program that you can become part of at: http://www.getarticlemarketingcoaching.com/bookmarket.

See, if you want to close more sales, then you have to go for a series of yeses — and not for the BIG yes right away.

Now, wish me luck as I have one more “Yes” to go — the most important one of them all. I now have to ask Krissy in a couple weeks if she will marry me.

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-- Eric Gruber, Your Article Marketing Expert, http://www.TheArticleTemplateGuy.com

Cracking the Article Marketing Code -- http://www.crackingthearticlemarketingcode.com/bookmarket

Online Article Marketing Course -- http://www.onlinearticlemarketingcourse.com/bookmarket

Article Submission Site Database -- http://www.articlesubmissionsitedatabase.com/bookmarket

Free Marketing Books for All

Here are some new ebooks I've recently uploaded to FreeBooksforAll.com:

Book Publishing Options for Authors by Dana Smith

Money for Nothing (And Your Clicks for Free) by Seth Godin

The Power of Article Marketing by Timothy Gorman

The Secret of Successful Failing by Gina Mollicone-Long

What Journalists Want to See on Your Website by Vocus Inc.

For more free ebooks, see http://www.freebooksforall.com.