One of the most successful techniques I have used to market my book has been to write and submit articles for various blogs and websites. I have used Steve Harrison's Reporter Connection (free service) and PR Newswire (paid service) to receive requests from bloggers and website owners requesting content for their website and regularly submitted article proposals.
I also regularly write for Technorati. The articles never need to be particularly long, though they do need to be interesting. All my articles have been published and they have helped me gain a lot of exposure and regular new subscribers to my newsletter. Also, writing articles has helped me expand and develop content which I have then used in my speaking engagements.
- Stefania Lucchetti (http://www.stefanialucchetti.com) is the author of The Principle of Relevance (how many emails do you receive on any day? Are you overwhelmed by information overload? My book teaches you how to train yourself to process digital information more effectively so that it becomes a tool of empowerment rather than a form of distraction). Stefania also regularly speaks for Fortune 500 companies on time management, leadership, and making ideas happen.
