Three Profitable Branding Models For Experts

RainToday.com, a website for professionals who want to grow their business, offers a weekly a newsletter called The Rainmaker Report. In this week's issue, they pointed to an article on their website about Three Profitable Branding Models for Experts by Vickie K. Sullivan.

It's a great article for anyone thinking about building a platform, including authors. Most of the examples in the article were authors. A great read. Check it out here:

http://www.raintoday.com/pages/ 2190_three_profitable_branding_models_for_experts.cfm.

While you're at the RainToday website, you might want to subscribe to their free weekly RainMaker Report. Good stuff.

Random House's Insight Program

Random House's Insight digital book distribution is a really neat trick that allows users to search individual titles or entire book databases. Plus it allows book sales sites like Amazon.com as well as other websites and bloggers can insert Insight's widget into their sites to allow the same searches and previews. Their service could revolutinize the way books are sold on the web.

They are now offering their Insight program to other publishers under the direction of Mike Shatz, their digital vice president. For more information, check out http://www.randomehouse.biz.

One drawback to their service. Users have to update to Flash 9, but that's probably a good thing for users all around.

10 Best Book Marketing Steps - Teleseminar

John Kremer will be doing a teleseminar on Thursday, March 1st, at 10:00 a.m. Pacific Time and 1:00 p.m. Eastern Time. My topic will be The 10 Best Book Marketing Steps. Peter W. Johnson Jr. of AdvisorPress will be interviewing John. To participate, call 646-519-5860 and enter PIN 6478#.