Book Titles Must Be Memorable to Sell More Books

Is Your Book Title Memorable?

You need to make your book title memorable. That’s what I look for when I critique book titles.

When John Gray followed up his bestselling Men Are from Mars, Women Are from Venus with What Your Mother Couldn’t Tell You and Your Father Didn’t Know, Borders returned 50% and Ingram 70%. Why? Because readers had trouble remembering the second title.

As Susie Russenberger of Ingram Book wholesalers noted, “The previous book had a great title, but this one was really hard for people to say.” When Gray began doing more Mars and Venus books, he again leapt to the top of the bestseller lists - with much fewer returns!

John Kremer’s Book Title Critiques. Get yours today:
http://www.BookTitleCritiques.com

Children's Book Marketing: Reading Starts Here

As part of the We Believe in Picture Books campaign honoring the importance of picture books, Candlewick Press has launched a yearlong video celebration of picture books at Reading Starts Here.

Candlewick will share 365 videos about picture books – a new one each day – from their authors, illustrators, staff, family, and friends.

The videos will be short, engaging, informal, and personal as each contributor shares what picture books mean to them, recommends favorite stories, and more.

They will be including videos featuring non-Candlewick books and authors (provided they can get the necessary permissions).

They are only doing active outreach to their own authors and illustrators, but they are "absolutely open to accepting videos from authors and illustrators from other houses."

Here is the first video celebrating their We Believe in Picture Books campaign:

Children's Book Marketing: Spot the Difference

Chris Evans uses illustrations from his children's books to keep children and adults on his Jumbalees website by offering a number of games: Spot the Difference, Word Tree Crossword, and Tangle Puzzle.

Below is the Spot the Difference puzzle featured here: http://www.jumbalees.com/spot-the-difference.htm:



A Spot the Difference puzzle is a great way to get people involved in the illustrations from your children's books (or even from many other illustrated books).

But make the puzzle better than the one above, especially for kids. The puzzle should be easier than the one above. I was expecting at least four easy ones, but the differences are subtler than most I've seen in such puzzles in children's magazines.

Note: You won't even see some of the differences from the small photo featured on this blog. You might find them all in the larger version on the Jumbalees website.

The Jumbalees website offers five children's books for sale, as well as the following one as a free download.



You can download this free children's book as a PDF or Mobi ebook by going here: The Jumbalees in Return of the Captubots by Chris Evans.