Showing posts with label mass media. Show all posts
Showing posts with label mass media. Show all posts

Sunday, December 23, 2007

Do You Want a Story in USA Today or Other Major Media?

Do you want to catch the eye of major media such as CNN, USA Today, and Rachel Ray -- and get a story about you or your book? Many authors have, thanks to PressKit 24/7, an online press kit technology that puts you in front of the media every day.

Now it's gotten even better. It’s the only online press kit technology viewable from any hand-held device.

“Online access is critical to match sources with the media members who need them,” says Drew Gerber, PressKit 24/7 designer. “Now any Blackberry-toting media member can select an author at the click of a button.”

We invite you to try it out for yourself. Check it out at http://www.presskit247.com.

Be in front of the media for less than a tank of gas and give your PR campaign the boost it deserves.

It's a great system if you don't already have an online press kit or system for reaching major media.

Friday, May 04, 2007

Newspaper Book Review Sections

In recent days, again, many book publishing commentators are lamenting the paring down or elimination of newspaper book review sections. Well, I'm not one of them. Most of these sections have been doing such a poor job that they don't deserve to continue to exist.

Too many of them review the same, same books (all from New York publishers) when they should be reviewing books that would truly interest their local and regional readers. Far too many of them ignore books from local and regional publishers, books that would truly interest their readers.

As I've traveled around the country, I've noticed that most book review sections review the same books, write about them the same way, etc. It has been a long, long time since newspaper have served their local readers with reviews of local books. Once in a while, they throw in a review of a local book, but most newspaper book review editors review, as many have told me, "only major novels, major memoirs, and major nonfiction," which, of course means, no local or regional books for us.

No wonder no one reads the book review sections anymore. No wonder newspapers are dropping them like flies or paring them down to nothing. No wonder so many major newspapers now feature reviews syndicated from other newspapers. They might as well. If they had written their own review, it would have sounded the same anyway.

Seth Godin, my favorite business blogger and the only one I read regularly, wrote a post about the demise of newspaper book review sections (and other mass media options). You should read it. Check it out here: http://sethgodin.typepad.com/seths_blog/2007/05/ reaching_the_un.html.
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