Create an Impact

Ken McArthur is creating an interesting variation on the Amazon Bestseller campaign to promote his new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

At the very least, you can check out his promotion and download a free audio on Creating Massive Impact. Check it out here (Note the widget is no longer available).

I think you'll find his approach interesting and instructive.