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Tuesday, February 10, 2009
Big Mistake: BookExpo America Is Changing
BookExpo America is going to a 2.2 day event midweek and only in New York City for 2010, 2011, and probably beyond. You can read more about it in Publishers Weekly at: http://www.publishersweekly.com/article/CA6636214.html?nid=2286&source=link&rid=1492972944.
I think that Reed is making a serious mistake here. They are trying to cater to the needs of the major New York publishers, but for years BEA has been paid for by all the small publishers who exhibit. Personally, I wouldn't recommend small publishers exhibit at BEA every year if Reed continues with their plans.
New York as a venue is fine once in a while, but every year it's too expensive, hard to get around, and boring. The midweek shortened event will also not be conducive to doing business. The exhibit hall will be inundated with all the minions who work for the few New York publishers making it even more difficult to get around the convention hall or do any real business.
Horrible, horrible, horrible.
Independent publishers should protest vociferously.
Labels:
book marketing,
BookExpo America,
conventions,
exhibiting