Seth Godin, in his normal brilliant fashion, describes in today's blog post how viral marketing is different from word-of-mouth marketing. His distinction is important. The two are different. Viral is better. Want to know how?
Here's a hint: "Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. Then they tell five or ten people. And it repeats. And grows and grows. Like a virus spreading through a population. The marketer doesn't have to actually do anything else."
For more details, read Seth's blog post: http://sethgodin.typepad.com/ seths_blog/2007/10/is-viral-market.html.
