For those of you who read my post on John Johnson, here is another blog commenting on that post: Yarshar Books. In this post, Rabbi Aaron Levine, author of the forthcoming Moral Issues of the Marketplace in Jewish Law, makes some interesting comments.
Here is the link to my original post: John Johnson post.
Also check out John Johnson's Self-Publishing Hall of Fame entry: http://www.selfpublishinghalloffame.com/johnson.htm.