Let’s talk about marketing as storytelling. All marketing,
ultimately, is about telling stories. Become a storyteller if you want to sell
more copies of your books.
For example, in my own experience, I often tell the story of
why I wrote and published 1001 Ways to Market Your Books.
The story is short and simple. I first created a Directory
of Book Printers. People loved it. But then they would come to me for help
on how to get the books they’d printed out of their closets, their spare rooms,
or their garages.
Well, that was easy for me. I knew at least 101 Ways to
Market Your Books, which was the title of the first edition of my book on
selling books. Now the book is titled 1001 Ways to Market Your books,
and it’s still a lie, because there are more than 1001 Ways.
Telling the story of how and why you came to write your book
is a good way to market your book.
You can also talk about other reasons why you wrote the
book.
You want to help people.
You want to entertain people (if you've written a novel).
