Book Printing Definitions: Camera-Ready Copy

Camera-ready copy – Mechanicals, photographs, illustrations, and art fully ready for reproduction according to the technical requirements of the printing process being used. In today’s world of publishing, this would now refer to a PDF or Postscript file with the material ready for printing. Also called finished art and reproduction copy. 

Hard mechanical – Paper and/or acetate made using paste-up techniques. Also called an artboard, board, or paste-up. 

Mechanical – Camera-ready assembly of type, graphics, tables, and other copy complete with instructions to the printer. 

Soft mechanical – A file of type and other images assembled using a computer. Generally a PDF or Postscript file. Also called an electronic mechanical. 

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David Garland on How to Create Awesome Web Interviews

The following video from Corbett Barr of ThinkTraffic.net features an interview with David Garland of Rise to the Top on how to create awesome web interviews.

David now gets 250,000 downloads every month of his interviews, with 110,000 unique visitors. That's great traffic - and just one of the reasons you should be doing interviews.



Don't delay. Do an interview today.

Don't have someone to interview? Email JohnKremer@bookmarket.com. I hear he does great interviews.

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15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50

Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm - How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297

Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm - How to sell 100 to 200 copies of any book in two weeks or less. $97

Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48

Amazon Bestseller Campaign: The Inside Secrets to Becoming a Real Bestselling Author on Amazon.com: http://www.bookmarket.com/amazon.htm - You can create a true bestseller on Amazon using the step-by-step guidelines included in this multimedia course. Was $297, but now only $97.

New York Times Bestseller Program: http://www.bookmarket.com/newyorktimesbestsellers.htm - This program offers unprecedented access to the most up-to-date book marketing resources and insider tips to help any author create a New York Times bestselling book. Was $297, but now only $97.

Don't Be Like These Bosses

Fast Company magazine recently featured a few reader comments on how their bosses encourage - or, more truly, discouraged - creativity. Check them out:

We start every brainstorm with our manager giving us a pep talk that we should go big and bold and not hold back.

Then he shoots everything down. There's no back and forth, just throwing balloons against a brick wall. - thwap, thwap, thwap.\

I leave feeling like a little piece of me has died.

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My firm started this online suggestion box where we're supposed to feel comfortable posting anonymous questions or ideas.

But my boss would read the stupidest ones over the phone, and most people could overhear her cackling ideas.

Ideas dried up pretty quick after a few rounds of that.

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My boss has a mug with a quote from Henri Matisse on it: "Creativity takes courage."

I love when he brings it to meetings and spends the whole time shouting and browbeating us.

He's not being ironic. He's being an ass.

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It's tough being a boss. But it must be even tougher being a stupid boss.