Comment: That was fun, creating a free web log. Thanks. Now all I have to do is learn how to import, scan, refine, get sophisticated, and the rest of the Luddite curricula. My blog is Anagnorisis, due to frustration at being denied all other titles. -- Mitch MacKay
John's Comments: I hope you have fun with your blog. But don't forget to focus on your book. Blogging should be a hobby, a sideline, a marketing vehicle for your book, or a passion. Try to keep it focussed on one of those four actions.
What do you want to accomplish with your blog? Once you know that, you'll know if it should be a hobby, a sideline, a marketing vehicle for your book, or a passion. It can't be all four. It could encompass two of the actions, but very, very rarely three. Never four.
Saturday, February 05, 2005
Blog RSS Subscriptions and Google Adsense
Question: I get your newsletter and have also started a blog about the same time you did. I'm curious about two things.
1. How did you arrange for the subscribe buttons for My Yahoo and MSN? It's quite a convenience for those visitors.
2. Is the Google Ad Sense program worth the effort?
Answer: 1. The subscribe buttons I got by visiting feedburner.com. They have a place there where you can add feeds from all the areas that I have listed on my blog. I also picked up and copied the graphics from there.
2. I don't know if the Google AdSense program is worth the effort yet. It took about an hour to set up, so that wasn't too big a problem. I would guess, though, that the Ad Sense program would be a bigger money maker if I had a blog about cars or automobiles. Then the click-through ads would be worth something.
1. How did you arrange for the subscribe buttons for My Yahoo and MSN? It's quite a convenience for those visitors.
2. Is the Google Ad Sense program worth the effort?
Answer: 1. The subscribe buttons I got by visiting feedburner.com. They have a place there where you can add feeds from all the areas that I have listed on my blog. I also picked up and copied the graphics from there.
2. I don't know if the Google AdSense program is worth the effort yet. It took about an hour to set up, so that wasn't too big a problem. I would guess, though, that the Ad Sense program would be a bigger money maker if I had a blog about cars or automobiles. Then the click-through ads would be worth something.
The Christian Book Market
Question: I continue to notice there is not much information being posted or resources being provided for authors who write Christian literature. It seems to be an isolated area of publishing--sort of in it's own world.
Even in book clubs, there is not much of a genre' for Christian literature and people don't respond to emails and other related subject matter. Seems they overlook these authors and focus on novels, short stories, and fiction more. Doesn't seem fair.
Do you know of any resourceful outlets and/or handy marketing tips or information for authors of Christian books?
Answer: There are several Christian book clubs. You can find a listing of some of them at http://www.bookmarket.com/bookclubs.html.
There is the Christian Booksellers Association out of Denver, Colorado. As you might know if you get my Book Marketing Tip of the Week via email that I often list religious specialty booksellers in my listings of bookstores.
There are many religious magazines. You can find them in any media directory.
And, of course, churches are also a great market for religious titles. Target those churches that your book supports in some way. Most churches have bookstores, even if opened only on Sundays after services.
Some of the biggest bestsellers of the past few years have been Christian titles: The Prayer of Jabez, The Purpose Driven Life, the Left Behind series, and Joel Osteen's new book. The world is wide open for good books for Christians. -- John Kremer
Even in book clubs, there is not much of a genre' for Christian literature and people don't respond to emails and other related subject matter. Seems they overlook these authors and focus on novels, short stories, and fiction more. Doesn't seem fair.
Do you know of any resourceful outlets and/or handy marketing tips or information for authors of Christian books?
Answer: There are several Christian book clubs. You can find a listing of some of them at http://www.bookmarket.com/bookclubs.html.
There is the Christian Booksellers Association out of Denver, Colorado. As you might know if you get my Book Marketing Tip of the Week via email that I often list religious specialty booksellers in my listings of bookstores.
There are many religious magazines. You can find them in any media directory.
And, of course, churches are also a great market for religious titles. Target those churches that your book supports in some way. Most churches have bookstores, even if opened only on Sundays after services.
Some of the biggest bestsellers of the past few years have been Christian titles: The Prayer of Jabez, The Purpose Driven Life, the Left Behind series, and Joel Osteen's new book. The world is wide open for good books for Christians. -- John Kremer
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