In the latest issue of PC Magazine, John Dvorak provided what I think is the best advice I've heard in a long time on how to get a marketing edge. His advice reveals the secret of marketing anything. Here's what he wrote:
"My advice if you want a sales edge? Make a good product and tell people the truth about it." — John C. Dvorak, columnist, PC Magazine
For his entire column on Nude Playmates, Gay Porn, Free Offers!, see http://www.pcmag.com/article2/0,1895,2014455,00.asp. Note that his article doesn't really talk about any of the headline topics. It covers Google's new project to listen in on your home activity.
