The Best Book Marketing Tip Ever: Write 3000 Letters

The Rule of 3,000: How to Become a Bestselling Author - This Is the Most Important Book Marketing Advice You'll Ever Receive. Try to get people's addresses and send out a letter, a physical letter that will have much bigger impact in today's world. It's hard to ignore a beautiful postcard or a handwritten letter hand-addressed to that person.

How to Convert YouTube Videos to TikTok Videos

I'm going to show you how to take a typical YouTube video, 1280 pixels wide by 720 pixels tall, and turn it into a TikTok video that's 1080 pixels wide by 1920 pixels tall.

First I show you a sample of a video I created for YouTube.

Then we’re going to use PowerPoint to take that YouTube video and make it into a TikTok video.

Now, I have PowerPoint open, and what you do is select a slide size using the design function.

Now, normally, the slide size is going to be a simple horizontal slide size, generally speaking, widescreen, 16 by 9.

But what we're going to do is use the custom slide tool and create a slide that is 1080 pixels wide and 1920 pixels tall.

That turns out to be 11.25 inches wide and 20 inches tall when translated from pixels into inches.

Now, obviously, on the screen, it's definitely not 11.25 inches wide and 20 inches tall, but that's because PowerPoint fits it into the window you are using, and that's fine.

Now this is, again, 1080 wide, 1920 pixels tall, the standard size for a TikTok video that also works really well for a Pinterest video.

So now what I'm going to do is take the video that I made for YouTube, and I'm going to drag and drop it into the PowerPoint slide. Then I basically just stretch the video until it fits.

Now the video is going to be slightly distorted but not so much that it really matters.

You’ve now stretched the YouTube horizontal video to fit a TikTok vertical video.

Note that you can now play the video in PowerPoint to see how it looks. Then you save the video by going to the option File, Save As, and save the slide as an MP4 video.

It take about 5 minutes for PowerPoint to save the slide as an MP4 video. Once saved, you now have a tall thin video that you can upload to TikTok and Pinterest.

And once you have it saved, it becomes an actual MP4 video that you can upload to Pinterest and to TikTok as a tall, thin video.

See how simple and easy it is to change video sizes using PowerPoint!

Book Marketing Success Podcast: John Kremer interviews Mustafa Ammar, au...

Book Marketing Success Podcast: John Kremer interviews Mustafa Ammar, author of Time to Move On and career shapeshifter expert

Book Marketing Success Story 2: Checken Soup for the Soul

One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short stories—something that any other book author can do.

Who were these authors?

What was the title of their book?

And what was the one thing they did faithfully every day for one year?

Jack Canfield and Mark Victor Hansen were the authors.

Chicken Soup for the Soul was the book, the beginning of an incredibly bestselling series.

Jack and Mark committed to doing one interview every day for a full year. At the end of that one year, their book was a #1 bestseller and launched the series that has sold over 800 million books thus far.

Book Marketing Success Story, Another Story

One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short stories—something that any other book author can do.

Who were these authors?

What was the title of their book?

And what was the one thing they did faithfully every day for one year?

Book Marketing Success Story: Dan Gookin

Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a better book.

Who was this author? And what were the two key steps he took to make his book a bestseller?

Dan Gookin was the author.

DOS for Dummies was the book.

What two steps did Dan take to make his book a bestseller?

More details: https://bookmarketing.substack.com

Book Marketing Success Story 1

The first story in a series of stories on how other book authors have created and marketed bestsellers, including New York Times bestsellers.